General presentation of Mercedes Benz
In order to effectively anticipate future changes in the Mercedes share price, it is essential to know this company well. Here is a complete overview of the company and its revenue sources.
Mercedes Benz AG, formerly known as Daimler AG, is a German company specialising in the automotive sector. More specifically, Mercedes is currently one of the world's leading car manufacturers.
To better understand the group's activities, they can be divided into different divisions according to the share of turnover they generate, as follows
- Vehicle sales represent the largest part of the group's business with 83.3% of turnover. The company sold more than 2.8 million vehicles per year, with 2.5 million passenger cars and light commercial vehicles under the Mercedes-Benz, Smart and Maybach brands as well as 378,518 units of heavy commercial vehicles under the Mercedes-Benz, Fuso, Freightliner, BharatBenz and Setra brands.
- The remaining 16.7% of turnover comes from financial services, including financing and insurance.
It is also interesting to know the geographical distribution of the revenues of the Mercedes group, which currently generates 16.4% of its turnover in Germany, 25.3% in the rest of Europe, 24.5% in the United States, 3.3% in North America, 13.8% in China, 12.1% in Asia and 4.6% in the rest of the world.
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