General presentation of Kering
The French group Kering is currently one of the big names in the sector of the design, production and sale of luxury goods and sports articles. However, the activities of this group can be divided into three main categories according to the share of turnover they generate.
Luxury goods account for more than 68.4% of the total turnover of the Kering company, with in particular leather goods, ready-to-wear, watches, shoes, jewellery, glasses, perfumes and cosmetics. These products are marketed under various brands such as Gucci, Bottega Veneta, Yves-Saint-Laurent, Alexander McQueen, Balenciaga, Brioni, Christopher Kane, McQ, Stella McCartney, Tomas Maier, Boucheron, Dodo, Girard-Perregaux, JeanRichard, Pomellato, Qeelin and Ulysse Nardin. At present, the Kering group has more than 1,305 boutiques throughout the world, most of which are located in Western Europe and particularly in France with 338 boutiques in Europe, then 248 boutiques in Japan and 213 boutiques in North America. The remaining 506 boutiques are located in other countries around the world.
Sporting goods generate 31.4% of Kering's overall turnover with mainly sports shoes, sports clothing, sports equipment and accessories. These products are marketed under the brand names Puma, Volcom and Electric. Finally, a few ancillary activities generate the remaining 0.2% of turnover.
Geographically, the Kering Group generates nearly 37.9% of its turnover in Europe, the Middle East and Africa. 9.9% of this turnover is generated in Japan. 25.9% of turnover is generated in Asia-Pacific, followed by 22.1% in North America and 4.2% in South America.
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