Analysis of TUI share price

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Are you planning to invest in the TUI share price online? With this article we offer you the assistance you need to succeed with your analyses of this company’s share price. To successfully complete your analyses and best anticipate the future price variations of this asset you will need a thorough knowledge of this company and its economic environment. Here we will therefore explain in detail the activities of this group as well as its major competitors and partners.  We will also examine the various data and events you will find useful for the completion of your fundamental analysis of this asset.  

Latest news

TUI's market cap, dividends, sales and earnings in 2020-2021

21/12/2021 - 08h54

German tourism giant TUI has not been spared the adverse effects of the Covid-19 epidemic in its 2020/21 financial year. This has logically affected its financial results.

Elements that can influence the price of this asset:

Analysis N°1

We would particularly follow the actions implements by TUI to best use new technology, especially as related to online holiday reservation applications and those for mobile telephones.

Analysis N°2

Strategic operations for the development of the group’s activities in the emerging markets should also be monitored attentively.

Analysis N°3

As the competition in this activity sector is so strong you will need to analyse the strategies and events of this company’s major competitors as well as its pricing policy.

Analysis N°4

We would also follow the foreign exchange market, changes in the regulations and policies related to tourism and travel in general.

Analysis N°5

Finally, it would be advantageous to follow the financial and economical results of this company annually and quarterly and compare them with the company’s objectives and analysts expectations.

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General presentation of TUI

Let us now continue with a more detailed presentation of the TUI Company. A thorough basic knowledge of this group and its activities is in fact essential if you are going to effectively understand the challenges it faces and its growth possibilities.

The TUI AG Group is a German company specialised in the tourism sector. More precisely, this company is currently the leader in this activity sector in Europe.

To better understand this group’s activities it is possible to divide them into different categories according to the turnover generated by each of them and the manner in which this is done:

  • Tourism industry services of course represent the major part of TUI’s activities with 97.6% of this company’s turnover. This notably concerns the operation of tour operators and airlines particularly in the case of TUI Travel, the cruises, and hotel groups with TUI Hotels & Resorts representing a total of 354 hotels amounting to 262,244 beds and other related elements.
  • The remainder of the group’s turnover, 2.4%, originates from other activities, primarily those related to real estate.

It can also be advantageous to know the geographical distribution of this company’s turnover which currently achieves 28.1% of its turnover in Germany, 31.8% in the United Kingdom, 1% in Spain, 35.8% from the rest of Europe, 1.6% from the American continent and the remaining 1.7% from other areas around the world.

Analysis of TUI share price
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The major competitors of TUI

Still with the objective of understanding the growth possibilities of the TUI Group and therefore those of its share price on the stock markets, you should know and understand its major activity sector and the major players therein.  We therefore now offer you the opportunity to learn about the major competitors of TUI.


Also known under the name of ‘Fer, Route, Air, Mer’, this is a French travel company that was created in 1949 and has become a group with diverse activities notably exercising them under the brand names FRAM Voyages and FRAM Agences. Until recently it held third position in this sector in Europe behind TUI and Thomas Cook.

Thomas Cook Group

  This particular travel group is British and was created in the middle of the 19th century in England. It did however declare bankruptcy on 13th September 2019.  At the time of its closure it boasted 2,600 travel agencies, 33 travel companies, 89 aircraft and was present in over 15 countries.


This French company that notably operates under the brand name Promovacances is specialised in tourism and is particularly well known for its online travel agency.

The major partners of TUI

Let us first study the strategic allies of TUI with a review of two recent examples of partnerships that this group has implemented with other companies with the objective of meeting certain requirements or promoting the growth of the company.


Firstly, in 2013, TUI implemented a strategic partnership with the insurance company MAIF. More precisely it was the subsidiary, TUI France, leader in the French tourism sector that became associated with the MAIF Group, a major player in the individual insurance sector, through a social partnership agreement relating to the recruitment of personnel concerning the voluntary departure plan of TUI France. This agreement concerned approximately a hundred employees enabling them to bypass the standard recruitment procedures and thereby demonstrating the social and responsible engagement commitments of the two companies.


More recently, in June 2020 to be more exact, the TUI Group signed a new strategic partnership agreement with the online hotel reservations giant The objective here of Booking was to become present in all aspects of travel with an integrated range of solutions and activities including lodging, tickets and transport. This is why after the launch of its online digital activities in 2019, and in 10 French towns and cities, signed this strategic partnership with the travel company TUI. Through this partnership the clients of Booking were in fact granted direct access to over 70,000 tours and attractions worldwide through the TUI subsidiary, TUI Musement, with a progressive launch on the online platform of Booking over the following few months.

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Frequently Asked Questions

What are the different subsidiaries operated by the TUI group?

Of course, to become the European leader in the tourism sector that it is now, the TUI Group has implemented an advantageous strategy of acquisition and subsidiary creation. Nowadays the group owns and operates numerous subsidiaries including TUI France, TUI Suisse, TUIfly, Corsair International, Jetairfly, Thomson Airways, Marmara and Nouvelles Frontieres.  Also, this giant of the tourism industry still continues to develop new activities through the creation of new branches.      

Where can you follow the TUI share price in real time?

As you may already know the TUI Company benefits from a double quotation on the Frankfurt and London stock markets. You can therefore follow this company’s share price from both markets. But it is also possible to access charts continuously updated in real time from a CFD online trading platform or a stock market placement website. You can thereby benefit from other advantageous trend and volatility indicators that can be useful for your strategic decisions.   

Should you buy or sell TUI shares?

If you are hesitating between a buy or sell strategy with the TUI share price then you should of course base your decisions to a certain extent on a pertinent analysis using the fundamental analysis method and the technical analysis method to best understand and predict the future trends of this asset. You should not forget to combine and adapt these analyses to your investment timeline as each trader will of course trade this asset mainly according to the time period of their positions.

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