How to sell or buy Edenred shares?

Before buying Edenred shares or selling this stock online, it is essential to understand how this company can deal with the challenges it will face in the future. To do this, you need to know the strengths and weaknesses of this company in the face of the competition in its sector of activity, as well as the advantages of this stock in the eyes of investors. Let's go over the details of these strengths and weaknesses of Edenred.

First of all, let's take a moment to review the main advantages that the Edenred group has over its competitors, with the following strengths:

• First of all, we can of course underline Edenred's position on the market, which is one of its greatest assets. Indeed, the group is currently and for many years the world leader in service vouchers. It holds more than 30% of the market share and is ahead of its main competitor, Sodexo.
• Still among the main assets of the Edenred group, we can of course talk about its long experience in its business sector. Indeed, the group is one of the historical specialists in the employee benefits segment through luncheon vouchers but also other services such as holiday vouchers and other bonuses for employees which represent 79% of the volume of issues. The group has also wisely diversified into other areas such as expense management, motivation with gift vouchers and other vouchers, and social programmes, enabling it to offer a wide range of solutions to its customers and meet all their needs.
• Another major advantage of Edenred is its strategic positioning in certain markets. Edenred has strong positions in certain strategic regions, such as Latin America, where it generates half of all billings, including Brazil, which is currently the world's largest market, and Colombia, where it has acquired Big Pass, which accounts for 20% of the local market. Its growth opportunities therefore remain particularly interesting in the more or less long term.
• This comparison of Edenred's strengths and weaknesses will also show that the company is currently benefiting from two major growth drivers. These include the increase in the penetration rate, particularly in SMEs, and the management of business expenses, travel and vehicle fleets, also known as Expense Management.
• Another strength that the group has over the competition today is the data it holds. Indeed, the group's portfolio of monetizable data is very extensive and this data can be easily resold to affiliates.
• Finally, the last asset of the Edenred group concerns the financial aspect. Indeed, the company benefits from recurring cash flows which ensure a very good return to its shareholders with a pay-out of around 96%. This makes the stock a popular and highly sought-after one.