First, we will closely monitor the number of franchises that Edenred has created that can help it reduce total balance sheet assets.
If you are considering starting to trade Edenred stock, then you will need some basic knowledge that will help you understand the issues facing this company and how its stock price is influenced by external events. That's why we offer you a complete review of this stock with all the essential data, a historical technical analysis of its evolution on the stock market and some practical information to succeed in your analysis using the right data.
First, we will closely monitor the number of franchises that Edenred has created that can help it reduce total balance sheet assets.
Similarly, we will keep an eye on the actions taken by the Edenred group with the aim of boosting its development in certain countries whose markets are expanding, such as Brazil, China or India and Russia.
Of course, we will also be monitoring the overall development of the hotel and corporate financial services market.
Competition is of course an indicator that should not be overlooked by closely monitoring the market share of each of the major global players in this sector and the various publications.
Lastly, the Group will continue to monitor the foreign exchange market and currency fluctuations, which may affect Edenred's profitability abroad.
The French group Edenred is currently the world leader in its sector of activity. It offers transaction solutions for companies, their employees and merchants. Edenred is best known for its paper-based vouchers that can be used to pay for purchases, food, travel and other products and services, but the company has expanded its activities to include other transaction media such as cards, mobile phones and certain online payment platforms.
Through these various solutions, Edenred enables companies to offer their employees more purchasing power via the works council. But it also enables some of the group's partner retailers to increase their turnover by gaining market share.
The services offered by Edenred can be divided into three main categories according to the type of business concerned:
Today, Edenred's offer reaches no less than 43 million employees, 750,000 companies or local authorities and 1.4 million merchants. Edenred offers these services in more than 42 countries around the world, mainly in Europe, and employs at least 8,000 people.
If the French group Edenred has been able to rise to the first place in the ranking of transactional solutions providers in the world, it is of course not the only one to offer this type of service on an international scale. So it is wise to know which companies are likely to compete with it. Of course, knowing these competitors is not enough to guide you in taking a position on the Edenred share price. To take advantage of this, you need to integrate the information from these companies into your fundamental analysis, taking into account the results of each company, their respective news and the evolution of their market shares.
This financing, management and financial services bank is a subsidiary of the BPCE group resulting from the merger between the Caisse d'Epargne and the Banque Populaire in 2006. It also offers transactional services such as cheques.
Another French company that is overshadowing Edenred. Specialized in collective catering services, this group also offers meal vouchers called "restaurant vouchers".
Finally, we can also mention the company Chèque Déjeuner, which issues vouchers of the same name and is one of Edenred's main competitors in Europe.
As we have quickly seen above, the Edenred group is setting up various partnerships with well-known companies offering services or products, in order to extend the possibilities of using its payment vouchers and transaction services. The more these partnerships are formed, the more interesting its services are for companies and their employees. Here are a few examples of the partnerships recently established by the company:
In 2014, Edenred became a partner of the Europ Assistance group by setting up the Ticket Travel Pro offer, which is an all-in-one integrated solution for employees' expenses during business trips. This payment card, combined with an online booking platform and an expense report management area, includes insurance and assistance services offered by the Europ Assistance group.
In 2017, it is the Midas group that is partnering with the Ticket Travel Pro project as part of its car maintenance and services. The aim of this partnership is to simplify access to the group's vehicle network for company employees.
Finally, also in 2017, Edenred and ProwebCE partnered with the French group Vente-Privée by setting up an offering that includes management and accounting software packages as well as the Meyclub platform, which allows company employees to use funds granted to them each year by their works council on the merchant site.
To understand how Edenred's share price can evolve over time, it is essential to understand how this company can deal with the challenges it will face in the future. To do this, you need to know the strengths and weaknesses of this company in the face of the competition in its sector of activity, as well as the advantages of this stock in the eyes of investors. Let's go over the details of these strengths and weaknesses of Edenred.
First of all, let's take a moment to review the main advantages that the Edenred group has over its competitors, with the following strengths:
As we have just seen, the Edenred group currently has many strengths that should allow it to gain in growth in the future and that can therefore support its stock price. But of course it also has some weaknesses that we propose to discover here in more detail:
eToro is a multi-asset platform which offers both investing in stocks and cryptoassets, as well as trading CFDs.
Please note that CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 77% of retail CFD accounts lose money. You should consider whether you can afford to take the high risk of losing your money.
Past performance is not an indication of future results. Trading history presented is less than 5 complete years and may not suffice as basis for investment decision.
Copy trading is a portfolio management service, provided by eToro (Europe) Ltd., which is authorised and regulated by the Cyprus Securities and Exchange Commission.
Cryptoasset investing is unregulated in some EU countries and the UK. No consumer protection. Your capital is at risk.
eToro USA LLC does not offer CFDs and makes no representation and assumes no liability as to the accuracy or completeness of the content of this publication, which has been prepared by our partner utilizing publicly available non-entity specific information about eToro.