First of all, it is important to keep a close eye on the development of the team's fan base, which is a major source of revenue for the club. This includes the growing number of fans in China and India, two emerging markets whose football fans are spending more and more on their favourite team.
The communications strategy implemented by Juventus is also of course important, and is at the heart of the club's financial stakes. The development of advertising and visibility campaigns for the brand can quickly contribute to strengthening the company's capital and thus enable its shares to gain points.
It will also be important to keep an eye on the purchase of players by Juventus and other major football clubs, which could have an impact on the teams' performances and which are monitored by investors in this sector.
Frequent problems between the players and Juventus management also have a negative influence on the share price, and should therefore be closely monitored when they are reported in the media.
Finally, it is also important to keep an eye on the club's level of debt. The club has contracted a large number of financial debts as a result of costly player transfers.
Juventus was originally a professional Italian football club based in Turin in northern Italy.
Juventus is currently one of the oldest clubs in the country, as is the Genoa Cricket and Football Club. It was created in 1897 as a sports club. The Juventus group is also strongly associated with the name of the Agnelli family, which is a large Italian industrial family, since 1923. Today, this club has one of the largest supporters in the world, making it one of the most popular football clubs in the world.
Of course, the club is in competition with other big clubs from the country like the Turin based club Torino or even the Milan clubs like Inter.
Juventus is also the Italian football team that has won the most titles, but also one of the most successful teams in the world.
Since 1967, Juventus has also been a stock market player since it is a joint stock company. However, the first listing of this stock on the Borsa Italiana will take place in 2001. It is one of the only three Italian clubs to be listed on the stock exchange with Lazio and Roma.
Regarding the shareholding structure of Juventus, the shares are 60% owned by Exor NV of the Agnelli family, 7.5% by an investment company based in Libya and 32.5% by other types of minority shareholders.
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To sell and buy Juventus shares, you must of course be aware of how competition from this environment is likely to influence this value. For this, knowing the main competitors of this football club is a good idea. However, it would be complicated to list here the list of all the clubs competing with Juventus as there are so many.
Indeed, all major clubs, whether or not listed on the stock market can influence, by their results or their player transfer operations can have a more or less strong impact on the share prices of listed clubs like Juventus.
It is therefore advisable, not to analyze each club independently, which would of course require too much time and would entail a significant loss of time, but rather to analyze the relations between Juventus and other clubs abroad. We will of course follow the evolution of the ranking of this club, player transfers, notable changes in the strategy of the team and all the data that can influence the popularity of this club with regard to its monetization.
Remember that a football club actually operates like a business with its profits and expenses. Therefore these elements which must be taken into account as a priority and not direct competition from other clubs.
Just like a traditional business, Juventus regularly establishes partnerships that allow it to earn more money, become more popular or reduce expenses. The partnerships and strategic alliances set up by this club are of great importance here since they have a very direct influence on the evolution of the stock market price of this value. We therefore invite you to discover here what are the last alliances that Juventus created.
In 2017, the Juventus group was able to sign interesting partnerships with several major brands of international renown. We can notably cite here the partnership set up with another Italian group, namely Costa Cruises. The Italian cruise specialist wanted to associate his name with the Juventus brand which benefits from a very strong reputation in order to also gain popularity and seduce football fans. This is a sponsorship contract targeting the Asian market on which Juventus is particularly popular and on which Costa Croisière wishes to develop further. Of course, this is a give and take partnership given that Juventus will benefit in return for better visibility on the cruise ships of this company.
Also in 2017, it's with M&M's belonging to the Mars group that Juventus created a strategic alliance. The goal of Juventus is here to be able to use the young and very popular aspect of this brand in order to obtain new methods and communication media. The M&M's brand evokes pleasure and sharing, two values which are the very basis of the partnership set up by the two companies.
Finally, Juventus is also able to improve its brand image by partnering with certain car manufacturers. The Jeep brand has partnered with the Italian club by creating different models of vehicles in the colors of this team. The two companies thus gain mutual recognition by combining the performance of mid-range and high-end Jeep vehicles with the sports performance of Juventus.
To understand how the share of Juventus is able to attract investors on the stock market, you must of course know perfectly the strengths and weaknesses which characterize it and which will determine the interest of traders for this value. Let's start this analysis with a summary of the strengths of this asset and its business.
First, we can of course emphasize the fact that the Juventus group benefits from a very strong brand image in Italy, but also in the rest of the world. The very large fan community of this football club guarantees it a high profitability in terms of sales of derivatives and other elements generating profits.
The marketing strategy implemented by the Juventus club is also to be highlighted as a strength for this group. This strategy is extremely well thought out and the merchandising is of high quality. Again, remember that it is the sales of club products that generate a large share of the income of this football team. Communication and marketing therefore have their place in the overall strategy of this group.
Still regarding the benefits of this value, it can be emphasized that the Juventus football stadium, the Juventus Arena, is one of the largest stadiums in Italy. It manages to welcome more than 40 fans at each match, which once again generates additional income for the group.
Finally, the Juventus group can also count on numerous sponsorship contracts to support its development and financial growth. Among the most popular sponsors of this club, we find notably the companies Nike, SKY, Tamoil, New Holland of the Fiat group, BetClic or even Balocco.
Of course and even if the Juventus club has many assets to allow its share on the stock market to develop more in the years to come, it also has its weak points which you must also know before embarking on a speculative strategy on the courseof this share. Here are the things you should know and which can have a negative influence on the Juventus share price.
First of all, it should be noted that even if Juventus is among the biggest clubs in the world and also among the most popular, some clubs are even more popular. This concerns in particular the large Spanish clubs and the large English clubs which benefit from an even stronger reputation.
In addition, the football market is currently saturated with regard to the Italian market. Juventus is therefore unlikely to develop there further and must bet everything on its international strategy.
This brings us to the third and last weak point of this stock which relates to the expansion of the notoriety of this club in the world. Outside of Italy and Europe, Juventus does not benefit from good visibility in the rest of the world and its presence on the international market is not really good, which is a major flaw for its ability to progress.
The Juventus group has a few main shareholders and it is interesting to know how its capital is distributed. Currently in 2020, 63.8% of this capital belongs to the Exor NV group. The Lindsell Train Limited group holds nearly 11.3% of the capital of Juventus. Finally, the rest of the group's capital, 24.9%, is floating. Of course, this distribution is subject to change.
Juventus shares have been listed on the stock exchange since 2015. It first stagnated and then, during these 3 years, its price evolved mainly upward, with a starting price at 0.28 euros and reaching an historic bullish peak at the level of 1.53 euros in April 2019. However and since this period, it has lost many points and fell back below 0.8 euros in March 2020.
The net earnings per share of the Juventus share were -0.04% for the year 2019. It is also estimated at -0.05 euros for 2020 and the forecast for 2021 is -0.03 euros. The price of this title is therefore currently losing points. It is also important to note that the Juventus group has not yet paid any dividends to its shareholders.
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