General presentation of Amadeus
The Spanish group Amadeus owns the largest computerized online travel reservation system. It provides the means for travel agencies and airline sales offices to book hotels, cars or services online to be specific. It also provides IT and online booking software sales services. Most of Amadeus' turnover is made in Europe, but the group also reaches the Asian, American and African market.
The Amadeus share price is currently listed on the Spanish Mercado Continuo market and is included in the calculation of the Ibex 35 stock index.
To help you do so, here are some additional indications of the different sectors and types of businesses that represent a prime target for this group:
Travel suppliers are of course the core target of Amadeus, which offers its services throughout the entire tourism chain. Of course, we mainly find airlines, most often regional or network airlines, but also low-cost transport or leisure companies. But this sector also includes other activities. Hotels and hotel chains are also prime targets for Amadeus and its online reservation system, regardless of the type of service (chains or independent hotels). Amadeus' customers also include various land and maritime companies such as car rental companies, rail transport companies, ferry companies, cruise ship sales agencies and certain insurance companies. Finally and more generally, Amadeus also targets specific tour operators, whether integrated tour operators or general public tour operators.
The second category of Amadeus' customers is the travel sales sector. This is of course mainly travel agencies such as Travel Management Companies or TMCs, but also travel agencies specialising in business travel or those specialising in tourist holidays. Online travel agencies are also to be taken into account, as are consolidators.
Finally, it is important to take into account a third important target of the Amadeus company, which this time concerns buyers in the travel sector, i.e. people or companies that use online travel search, comparison and reservation services. Among these buyers are mainly companies dedicated to companies that wish to reduce their travel expenses and that offer self-booking tools, but also individuals who use Amadeus' services to organize and book their trips (transportation and stays), notably via the Opodo platform.
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