General presentation of Easyjet
EasyJet is a British airline specialising in low-cost flights. Founded in 1995, it has become one of Europe's major airlines, with a strong presence in Northern and Southern Europe. Passenger transport accounts for the majority of the company's turnover, with 96.1 million passengers carried in the 2018/2019 financial year. The rest of the turnover comes from various services such as baggage handling, catering and car rental.
EasyJet has a fleet of 331 aircraft at the end of September 2019. The company is known for its homogeneous fleet of Airbus aircraft, which allows it to achieve economies of scale in pilot training and aircraft maintenance. In 2013, it also launched a fleet of drones to inspect its aircraft and carry out certain maintenance operations.
In terms of geographical breakdown of revenue, the UK is EasyJet's major source of revenue, accounting for 39.9% of turnover. The company also has a strong presence in Northern Europe (24.4%) and Southern Europe (34%). The rest of the turnover comes from other regions.
EasyJet has differentiated itself in the market by offering attractive fares, convenient online services and a pleasant travel experience. The airline has also implemented measures to reduce its environmental impact, such as optimising its routes and adopting a more fuel-efficient fleet.
In conclusion, EasyJet is a successful and well-established company in the European low-cost airline market. Through a strategy of fleet optimisation, cost reduction and convenient and affordable services, the company has established itself in the market and continues to grow.
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