The factors in favour of a rise in the Heineken share price:
First of all, it should be pointed out that the brand portfolio held by the Heineken group is particularly diversified with more than 300 different beer brands internationally. This enables it to expand its market as far as possible and to generate income from different segments of the population.
Heineken's strong reputation and positive brand image is another of its strengths as the group benefits from the trust of its customers, which it is able to build up over the long term.
The Heineken group's efforts in the field of communication and advertising are also appreciated as they enable it to remain close to its consumer customers and to further improve its brand image.
The Heineken group can also rely on its very large network of breweries for its success. The Heineken Group currently owns more than 125 breweries in 70 different countries around the world. The fact that the group's breweries are well distributed geographically allows Heineken to have its production in close proximity to the end markets, which significantly reduces its transport costs and enables it to respond more quickly to demand. Thanks to its numerous breweries, the Heineken group can benefit from improved customer satisfaction and adapt its production to local tastes without major additional costs.
Still with regard to the advantages of this group, we can underline the fact that Heineken is considered as a stakeholder in the current energy and environmental transition. It thus benefits from an image as an energy-efficient brewery that enables it to appeal to a young population.
Heineken's communication strategy is also more modern and creative than that of its competitors, which is of course another strong point for the company.
Finally and in addition to its various breweries, the group can base its development and success on its workforce, since it currently employs more than 73,000 people worldwide, particularly in the field of production but also in distribution with competent and very well distributed sales teams.