The factors in favour of a rise in the Carrefour share price:
Firstly, it is important to remember that the Carrefour group's positioning in Europe and in the world is one of the positive points. Indeed, the Carrefour group is currently the leader in food distribution in Europe and ranks second internationally for this sector of activity.
The distribution of the Carrefour group's activities around the world is also a reassuring point. Indeed, while the group still generates the majority of its sales in France, with 47%, it also has a strong presence in other European countries such as Belgium, Spain and Italy, where it generates more than 26% of its sales. Next come countries in other regions of the world, particularly in Latin America with the Brazilian market, which generates 19% of the company's sales, and Asia with the Chinese and Taiwanese markets.
The Carrefour group has succeeded in implementing a low price strategy throughout the year for several years. It has also been keen to renovate more than 70% of its French hypermarkets in just a few years. In Brazil, 24% of the company's hypermarkets have been renovated.
As far as the French market alone is concerned, which generates most of Carrefour's sales, the group has also gained new market shares, notably thanks to its Cora brand, which currently holds more than 28.1% of these shares, ahead of the Leclerc group, its main rival, which only holds 21%. At the same time, the company's productivity has shown a steady increase in recent years, a sign that the group is in good economic health.
Investors are also reassured by the approach of the Carrefour group's management, which has recently implemented a strategy based on three main axes, namely greater decentralisation, which leaves more freedom and power to store managers, a refocusing of investment activities on more targeted areas and fewer different countries, and a stronger valuation of real estate, in particular thanks to the 48% stake that the group holds in the subsidiary Carmila.
Finally, since the acquisition of the online sales site Rue du Commerce, the Carrefour group has succeeded in establishing itself in the e-commerce sector and thus diversifying its sales activities.