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CHRISTIAN DIOR

Analysis before buying or selling Christian Dior shares

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If you want to invest some of your capital in the luxury and high fashion sector, Christian Dior shares are available online. But before you embark on such a speculation, take a few moments to consult our detailed review of this stock. Among other things, you will find a complete analysis of its historical development, its positioning on the stock market and other data about this French company and its activities. Everything you need to set up your analysis of this stock.

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Can I receive dividends when I buy Christian Dior shares?
Yes
 
Information on Christian Dior shares
ISIN code: FR0000130403
Ticker: EPA: CDI
Index or market: Euronext Paris
 

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Elements to consider before selling or buying Christian Dior shares

Analysis N°1

The development of Christian Dior's online sales activities which can generate more revenue.

Analysis N°2

The group's strategy to orient its production towards an increasingly environmentally friendly framework, which would allow it to improve its image with the general public.

Analysis N°3

In the same way, we will follow the evolution of Christian Dior's positioning in emerging markets, which show an increasingly important demand for luxury products.

Analysis N°4

The strategic alliances and targeted partnerships that Christian Dior could set up with other major fashion houses or with luxury hotel chains could be elements in favour of a rise in this share thanks to a broadening of the group's clientele.

Analysis N°5

We will also keep an eye on the market for counterfeit and imitation products, which naturally has a significant impact on the sales of this group.

Analysis N°6

The alliances set up by Christian Dior's competitors are also to be monitored, this time for the negative impact they may have on this share in the long term.

Analysis N°7

Finally, and even if the luxury sector is often the least affected by economic crisis situations, we will follow closely the global growth.

Analysis before buying or selling Christian Dior shares
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General presentation of Christian Dior

The French company Christian Dior, named after its creator, is in fact a holding company that carries out various activities in the world of luxury, fashion and haute couture. More precisely, its activities can be grouped into six different divisions according to the turnover they generate.

  • Sales of fashion and leather goods alone account for more than 32% of the company's total turnover. These include products from Louis Vuitton, Fendi, Céline, Loewe, Givenchy, Kenzo, Thomas Pink, Berluti, Pucci and Loro Piana.
  • Selective distribution represents nearly 30% of the company's turnover with activities in the Séphora, DFS, Le Bon Marché and Ile de Beauté networks.
  • The sale of perfumes and various cosmetic products represents 12.4% of Christian Dior's turnover with the sale of perfumes under the Christian Dor, Guerlain, Givenchy or Kenzo brands and make-up products under the Make UpForever, Benefit Cosmetics, Fresh, Aqua di Parma, KVD Beauty or Ole Henriksen brands.
  • The sale of wines and spirits represents 12% of the company's turnover with Moët et Chandon, Mercier, Veuve Cliquot or Krug champagnes, wines with the Dom Pérignon, Newton Vineyards or Château D'Yquem brands, cognacs including the Henessy brand, Glenmorangie brand whisky or Belvedere brand vodka.
  • The sale of watches and jewellery products represents 8.7% of the turnover of the Christian Dior holding company with the brands Bulgari, TAG Heuer, Zenith, Hublot, Chaumet or Fred.
  • Finally, the creation, production and sale of luxury goods represents 4.8% of the company's turnover with leather goods, ready-to-wear, jewellery and eyewear under the Christian Dior Couture brand.

The Christian Dior Group currently employs over 139,838 people worldwide.

The major competitors of Christian Dior

If it is important to know the Dior company and its activities well, the same applies to its economic environment, which should be the subject of a thorough preliminary study. In this sense, you must of course know the sector of activity of Dior and its main players and here is a detailed presentation of the major competitors of this company at the moment:

Hermès 

First of all, the Hermès Paris group, formerly known as Hermès International or simply Hermès, is a French company that specialises in the design, manufacture and sale of luxury products. It operates in the fields of leather goods, ready-to-wear, perfumery, watches, homeware, lifestyle and tableware. The group was founded in 1837 in Paris by Thierry Hermès as a harness and saddle manufacturer. Today, the group is still largely owned by the Hermès family and its heirs, and the family's personal fortune is estimated at more than €39,600 million.

L'Oréal 

Another major competitor of Dior is of course L'Oréal. This is a French industrial group specialising in the cosmetics sector. The company was founded on 30 July 1909 by Eugène Schueller and quickly became an international group and the world leader in the cosmetics industry. Françoise Bettencourt and her children hold the largest share of the company's capital with 33.2%. The Bettencourt family fortune is thus estimated at more than 75 billion US dollars. It is also important to note that the brands owned and operated by L'Oréal are divided by distribution channels and into four divisions with professional products, consumer products, L'Oréal Luxury products and active cosmetics. The group operates in 150 countries around the world.

Lafuma

Finally, the last serious competitor you should consider when analysing the Christian Dior share is the Lafuma Group. The latter is a French designer and manufacturer of sports and leisure equipment that was founded in 1930 and has become one of the pioneers of outdoor sports equipment. It is also a holding company that is listed on the Paris stock exchange and is controlled by the Swiss group Calida.


The major partners of Christian Dior

The Christian Dior group is not without difficulty one of the world's leading providers of corporate communications services. Indeed, its marketing strategy uses various methods, including the establishment of targeted partnerships with certain complementary or competing companies.

Amore Pacific Corporation

In 2015, the Christian Dior group joined forces with the Korean cosmetics giant Amore Pacific Corporation. The aim of this partnership is to allow Christian Dior's cosmetics subsidiary to benefit from the cushion technology put in place by Amore Pacific for its new product line, particularly foundations.

Nike

More recently, in 2017, there were rumours of a partnership between Christian Dior and the sportswear brand Nike following a photo posted on the social network Instagram associating the logos of the two brands. It remains to be seen whether these rumours will be confirmed.

LVMH 

Finally, we must also take into account the takeover of Christian Dior by the rival group LVMH which took place in 2017 and which radically changed the positioning of this company in this market.

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Positive factors for Christian Dior shares
The factors in favour of a rise in the Christian Dior share price:

First of all, it is important to point out that one of the great strengths of the Christian Dior group is its long-standing presence in the market and its experience of more than fifty years based on an important heritage. For several decades now, Christian Dior has been an emblematic brand of luxury and this company can also count on a strategic presence of its points of sale on the main avenues dedicated to luxury in the world.

We can also appreciate the success of the strategy put in place by the group and based on a strong diversification of its ranges of products related to luxury ready-to-wear products.

Of course, the acquisition of Louis Vuitton was an event that further strengthened the Christian Dior group. After all, Louis Vuitton is one of the largest international luxury goods companies, and it adds significant value to Dior.

As far as the Christian Dior brand image is concerned, the originality of the group's concept stores is particularly appreciated. These shops are all different from each other and each has its own unique theme. As a result, the Christian Dior brand can be seen as an original brand with a very strong identity.

This of course brings us to another undeniable advantage of this company, this time concerning the quality and strength of its reputation around the world. Christian Dior is indeed a brand known in almost every country on the planet and is systematically associated with the idea of refinement and quality.

Christian Dior's communication and marketing strategy is also an element to be highlighted as an asset of this group. Indeed, Christian Dior invests a lot in the different communication channels with high-end TV and print ads.

The final advantage of the Christian Dior group concerns its workforce. The company currently employs no less than 80,000 people worldwide.

Negative factors for Christian Dior shares
The factors in favour of a drop in the Christian Dior share price:

Firstly, one of Lafarge's main weaknesses is its significant exposure to foreign exchange fluctuations. Indeed, given that the group's activities are international and that Christian Dior has outlets in many countries around the world, these exchange rate fluctuations with the euro can sometimes lead to more or less significant losses in revenue.

Finally, the second and last weak point of Christian Dior concerns the very important competition in this sector of activity. The presence of this competition limits the growth of the group's market share, not to mention the worrying phenomenon of counterfeits and copies of the brand's products, which are causing increasing problems for the brand's identity.

The information supplied here is only for indicative purposes and should not be used without the completion of a comprehensive and complete fundamental analysis of this asset notably taking into account exterior data, future publications and announcements and all fundamental events and news that could influence the strengths and weaknesses or make them more or less significant. This information does not in any way constitute recommendations relating to the completion of transactions or a solicitation to buy or sell an asset.

Frequently Asked Questions

What are the main subsidiaries of the Christian Dior group?

The two main subsidiaries of Christian Dior are : LVMH Moët Hennessy Louis Vuitton with 41.1% of the capital in 2020 and 58.02% of the voting rights since 2011 through Financière Goujon. The second most important subsidiary of this group is Christian Dior Couture, a house of haute couture and ready-to-wear, leather goods, eyewear, watches, jewellery and accessories. This generates approximately 4% of the group's turnover. The group also partially owns Montres Dior which is a joint venture.

Who is the parent company of Christian Dior?

Currently, the Christian Dior group is owned by the parent company Groupe Arnault. This is a holding company controlled by French businessman Bernard Arnault, who owns the world's leading luxury goods group LVMH through the holding company Christian Dior SA. He is the owner of the world's largest luxury goods group, LVMH, through the holding company Christian Dior SA.

How can we analyse Christian Dior's news?

Before implementing an investment strategy on the Christian Dior share price, you should of course analyse its news. For example, you can consult specialised stock market sites or the stock market news feed of an online broker, but you can also go directly to the company's website to find out about major transaction announcements or the financial results that are published every year or quarter, or even the strategic growth plans implemented by the group.

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