The factors in favour of a rise in the Christian Dior share price:
First of all, it is important to point out that one of the great strengths of the Christian Dior group is its long-standing presence in the market and its experience of more than fifty years based on an important heritage. For several decades now, Christian Dior has been an emblematic brand of luxury and this company can also count on a strategic presence of its points of sale on the main avenues dedicated to luxury in the world.
We can also appreciate the success of the strategy put in place by the group and based on a strong diversification of its ranges of products related to luxury ready-to-wear products.
Of course, the acquisition of Louis Vuitton was an event that further strengthened the Christian Dior group. After all, Louis Vuitton is one of the largest international luxury goods companies, and it adds significant value to Dior.
As far as the Christian Dior brand image is concerned, the originality of the group's concept stores is particularly appreciated. These shops are all different from each other and each has its own unique theme. As a result, the Christian Dior brand can be seen as an original brand with a very strong identity.
This of course brings us to another undeniable advantage of this company, this time concerning the quality and strength of its reputation around the world. Christian Dior is indeed a brand known in almost every country on the planet and is systematically associated with the idea of refinement and quality.
Christian Dior's communication and marketing strategy is also an element to be highlighted as an asset of this group. Indeed, Christian Dior invests a lot in the different communication channels with high-end TV and print ads.
The final advantage of the Christian Dior group concerns its workforce. The company currently employs no less than 80,000 people worldwide.