Regarding the opportunities to be seized with the Moncler group, the company can still count on capitalizing on its long established brand identity and convey its long experience. Moncler intends to continue to meet the need for a luxury brand in a market considered to be a niche.
There are also the efforts that Moncler is currently making in order to seduce a new generation of consumers with younger lines that appeal to golden youth and guarantee them certain durability.
Regarding the main threats that Moncler must face in the future, there is for example the risk linked to the strong similarity between the new products of Moncler and the current offers of the competition which sell them at more affordable prices. The increasingly fierce competition at a better price is of course a major threat, as is the increase in counterfeits which generate colossal losses for the group. Finally, the loss of market dynamism is another obstacle that must be taken into account for the years to come.
The Moncler group was originally a French family business which was acquired by the Pepper group in the 1990s and then taken over by the Italian group Fin Part in 1998, owner of the Cerruti brand. Moncler was then bought by its artistic director, Remo Ruffini, who owns nearly 32% of the company's shares today.
Moncler is a specialist in the design, manufacture and sale of luxury down jackets as well as other types of winter clothing such as coats, trousers, polo shirts and pullovers, along with shoes, bags and accessories such as hats, beanies, gloves, scarves and collars. The activity of the group can be divided into two major hubs depending on the turnover generated:
Geographically, Moncler achieves most of its sales in Asia, Europe and America.
The Moncler share price is currently listed on Mercato Telematico Azionario de la Borsa Italiana and is included in the calculation of the FTSE MIB stock market index.
Photo credits: ©chatdesbalkans/123RF.COM
In order to better analyse the economic environment of the Moncler Group and its possibilities for growth, it is essential to be familiar with its main competitors on the market. Here is a quick presentation of the players likely to take market share.
This company is actually an American multinational clothing company based in North Carolina. It currently employs around 65,300 people worldwide. The company owns and operates several clothing brands including Hanes, Champion, Playtex, Bali, L'eggs, Just My Size, Hanes Hosiery, Barely There, Wonderbra, Dim, Berlei, Bonds, Duofold, Airé, Beefy-T, C9 bu Champion, Celebrity, Daisyfresh, JE Morgan, One Hanes Places, Maidenform, Rindbros, Ritmo, Sheer Energy, Silk Reflections, Sol, Sol y Oro, Sans Etiquette and Zorba.
The Italian company Salvatore Ferragamo is also a competitor of Moncler. It is a company specialising in the luxury sector and is currently based in Florence, Italy. Although the company originally specialised in shoes, it also markets leather products, watches made in Switzerland, and ready-to-wear clothing for men and women. In addition, the Ferragamo Group also offers licenses for eyewear and watches.
Finally, Moncler's main competitors include the Dolce & Gabbana group. This Italian company also specialises in the luxury sector and was founded by Italian designers Domenico Dolce and Stefano Gabbana in Milan, Italy. Although the two designers announced their separation in 2005 as a couple, they continue to work together for the brand.
If the Moncler Group's competition is important to know, you should also know its main allies. Because this company regularly sets up strategic partnerships with other companies in order to boost its growth or gain in profitability. Here are some recent examples of strategic alliances:
First and foremost and in 2014, the group set up a joint venture with the South Korean company Shinsegae, which has also been its business partner since 2007. The objective of this joint venture is to consolidate and expand its presence in the coveted Asian market, as stated in the press release. The joint venture, called Moncler Shinsegeae, is owned 51% by Moncler and 49% by Shinsegae, which is one of the largest retailers in the fashion and luxury segment in South Korea.
More recently, in 2020, the Moncler Group acquired Stone Island from Carlo Rivetti through the purchase of the rights of the parent company Sportwear Company SpA which is Remo Rufini's Italian group. The value of the deal was 1.15 billion euros. The retailer Rivetti welcomed the deal as a great opportunity and justified its choice of Moncler as the buyer by its desire to accelerate the international growth of Stone Island, which will be made possible by Moncler's experience in the world of physical and digital retailing. For its part, Moncler also assured that this partnership would offer new generations a new concept of luxury, far from the traditional stereotypes in which young people do not find themselves and do not recognise themselves nowadays.
First bear in mind that the Moncler group bases its reputation on its long experience, the legacy of esteemed know-how, and also on technological advances in this field of activity, which allows it to market quality products that meet current needs.
The Moncler Company can also count on the loyalty of its customers and consumers to ensure future sales and long-term profitability. The Moncler brand is a recognized and popular brand worldwide and is synonymous with high-end and high-quality products.
Shareholders and stock market investors also appreciate the interesting results of the Moncler group. For over 5 years, it has achieved annual growth of more than 10% in its turnover. The strategy of the CEO of the company is efficient and clear since he frequently communicates on the processes put in place to control this growth over time.
Finally, the Moncler brand enjoys strong presence in the media, which allows it to gain visibility and easily conquer new audiences.
First of all, due to climate change which has been operating for several years all over the world, warm outdoor clothing purchases have had a tendency to decline. This, of course weighs on sales of Moncler but, of its competitors too.
Furthermore, the Chinese economy, which has long been a favourite market for Moncler, is currently experiencing a significant slowdown which is once again causing loss of income for the group.
Overall, the luxury market has also experienced a slowdown in growth recently and this could ultimately make Moncler's profitability more sensitive to competition and greatly slow down its growth.
Finally, the products marketed and produced by Moncler remain relatively unaffordable for a large part of the population with very high prices targeting only CSP ++ and leaving the rest of the market to competition.
Moncler was originally a French company. It was bought during the 1990s by the Pepper group and this group was itself bought by the Italian group Fin Part in 1998 which then owned the Cerruti brand. The artistic director of the group, of Italian nationality, bought the majority of the brand a few years later, taking a little more than half of the shares. Even today, he is the artistic director of the group as well as CEO and owns 32% of the company's capital.
To efficiently perform a technical and graphical analysis of the Moncler share, it's important to choose the right charts, favouring charts that allow for a personalized display and the insertion of several trend or volatility indicators. You will need to know these indicators to be able to interpret them in the best way and to anticipate the probable future variations of this value.
As you can imagine, there are many sources of information that will allow you to learn about important events and publications concerning the Moncler share in real time. You can subscribe to a personalized news feed or regularly consult the company’s official website on which you will find the latest announcements and latest results.
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