General presentation of BMW
If you are going to invest in the BMW share price, you will of course need to have a thorough knowledge of this company in order to make relevant analyses of its stock market performance. Indeed, a good knowledge of the activities and the main sources of revenue and profit of this group is an important prerequisite. Here is a complete and detailed presentation of this company.
The BMW Group, which stands for Bayerische Motoren Werke AG or BMW AG, is a German company that operates in the automobile manufacturing sector. More specifically, the company specialises in the design, construction and sale of high-end vehicles.
In order to better understand the activities of the BMW Group, they can be divided into different divisions according to the share of turnover they generate and in this way:
- First of all, car sales are of course the main source of income for the group with 68.8% of annual turnover. BMW sold more than 2,325,179 vehicles in 2020, with the BMW brand accounting for 2,028,841 vehicles, MINI for 292,582 vehicles and Rolls Royce for 3,756 vehicles.
- Vehicle sales financing services represent the group's second largest source of revenue with 28.9% of turnover.
- Finally, the remaining 2.3% of turnover comes from the sale of motorbikes with 169,272 units of motorbikes from 650cc to 1,200cc sold under the BMW brand in 2020.
At present, the BMW Group owns and operates more than 31 production sites around the world.
It is also interesting to know the geographical distribution of the company's turnover, which is 13.8% in Germany, 30.6% in the rest of Europe, 21.5% in China, 10.5% in Asia, 18% in the USA, 3.4% in America and 2.2% in the rest of the world.
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