HUGO BOSS

Analysis of Hugo Boss share price

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In order to have a better chance to analyze the German Hugo Boss share, you can find here some useful stock exchange data about its current price and its historical quotation as well as some information about the activity of this group.

Elements that can influence the price of this asset:

Analysis N°1

First of all, we will closely follow the efforts made by the group in order to diversify its product range or to offer innovative products.

Analysis N°2

In the same way, the establishment of the group in certain markets that are still out of reach will be a sign of significant growth for this company in the months or years to come. For this, we will follow the opening of stores internationally but also the progression of online sales of Hugo Boss.

Analysis N°3

The partnerships set up by the group, notably with fashion houses and hotels, will also help to target a certain clientele.

Analysis N°4

It is also advisable to keep a close eye on the competition in this sector and the evolution of the market shares of each of the major groups that make up the sector.

Analysis N°5

The international activities of this company also lead to a strong dependence of its profitability on exchange rates. The Forex market will therefore be followed closely.

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General presentation of Hugo Boss

The German Hugo Boss Group specialises in the design, manufacture and sale of fashion clothing and accessories. It sells its products under the Boss, Boss Orange, Boss Green and Hugo brands throughout the world.

The products sold by the group concern children's, men's and women's fashion with a range of premium clothing and accessories.

It generates most of its sales in Germany and Europe and currently employs 13,764 people worldwide.

The Hugo Boss share price is currently listed on the Frankfurt Stock Exchange in Germany and is included in the calculation of the DAX 30 stock index.

Analysis of Hugo Boss share price
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The major competitors of Hugo Boss

The German Hugo Boss Group is still one of the big names in the fashion industry, whether it is in the field of clothing, distribution or production of clothing and accessories. As a result, it faces a lot of competition from other large companies, which we would like to present to you here in more detail.

LVMH

In the luxury goods sector, Hugo Boss faces competition mainly from the LVMH group, which owns a number of major brands in the same market.

Inditex, Gap and H&M

As far as the giants of the textile industry are concerned, we can of course mention Inditex, Gap and H&M.

Other competitors

Finally, in the field of fashion production and distribution, we find the companies Adidas, American Apparel, Claude Vell, petit Bateau, Reebok and the Zannier group. We can also mention Aigle, Benetton, Billabong, Celio and Diesel as more or less direct competitors of the Hugo Boss group.


The major partners of Hugo Boss

Here are the main current partnerships of the Hugo Boss Group with some major international companies.

ADP Group

Since 2009, Hugo Boss has been one of the many partners of the ADP Group and offers its products in the duty-free centres of the main airports owned by the latter.

Rainbow

In 2010 and in order to advance its positioning in Asia, Hugo Boss has established a joint venture with the Chinese group Rainbow.

Mercedes

In 2015, Hugo Boss partnered with the car manufacturer Mercedes to create a limited edition line of clothing for the team's drivers as well as the general public.

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The factors in favour of a rise in the Hugo Boss share price:

The brand Hugo Boss and its image in the world is of course the first strong point of this company. Indeed, Hugo Boss is a name that is well known to everyone and enjoys a very positive image among the general public. This popularity has been made possible by the use of high quality manufacturing techniques for the development of equally high quality products.

Hugo Boss can also ensure its sales thanks to a very large distribution network which it has throughout the world and which enables it to sell its goods in many countries without depending solely on retailers. The group has more than 6,000 points of sale in no less than 110 different countries.

The Hugo Boss brand also stands out from the competition because of its strategy of frequent product renewal, since the group is constantly bringing out new collections with unique and modern products.

Another strength of the Hugo Boss group is its ability to diversify its product range and areas of expertise. Indeed, Hugo Boss not only produces and markets clothing and ready-to-wear products but also offers a range of accessories and perfumes. These products provide the company with more sources of income and therefore enable it to protect itself against the risks associated with a single segment.

The investments in marketing and advertising of this company are also paying off and the resulting profits are higher, which is another strength of this brand.

Finally, Hugo Boss can also count on a large workforce as it employs no less than 13,000 people around the world to respond effectively to demand, whatever the level.

The factors in favour of a drop in the Hugo Boss share price:

As you have just seen with the list of Hugo Boss Group's strengths, this company should grow or at least maintain its current profitability in the coming years. But you should also know that this company also has its flaws and weaknesses. It is these negative elements that we propose you to discover here with the two main weak points of the group.

Firstly, it is known that the Hugo Boss Group is subject to very strong competition in its sector of activity. It is therefore very difficult for it to increase its market share and its expansion is therefore severely limited with significant risks of losing customers.

Another point that strongly penalizes the profitability of the Hugo Boss company concerns the counterfeiting activities and imitations of branded products of which the products of the Hugo Boss group are part.

These two elements are certainly not major threats for the company but can nevertheless have a certain influence on its share price. You should therefore take them into account when conducting your analysis.

The information supplied here is only for indicative purposes and should not be used without the completion of a comprehensive and complete fundamental analysis of this asset notably taking into account exterior data, future publications and announcements and all fundamental events and news that could influence the strengths and weaknesses or make them more or less significant. This information does not in any way constitute recommendations relating to the completion of transactions.

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