The factors in favour of a rise in the Hugo Boss share price:
The brand Hugo Boss and its image in the world is of course the first strong point of this company. Indeed, Hugo Boss is a name that is well known to everyone and enjoys a very positive image among the general public. This popularity has been made possible by the use of high quality manufacturing techniques for the development of equally high quality products.
Hugo Boss can also ensure its sales thanks to a very large distribution network which it has throughout the world and which enables it to sell its goods in many countries without depending solely on retailers. The group has more than 6,000 points of sale in no less than 110 different countries.
The Hugo Boss brand also stands out from the competition because of its strategy of frequent product renewal, since the group is constantly bringing out new collections with unique and modern products.
Another strength of the Hugo Boss group is its ability to diversify its product range and areas of expertise. Indeed, Hugo Boss not only produces and markets clothing and ready-to-wear products but also offers a range of accessories and perfumes. These products provide the company with more sources of income and therefore enable it to protect itself against the risks associated with a single segment.
The investments in marketing and advertising of this company are also paying off and the resulting profits are higher, which is another strength of this brand.
Finally, Hugo Boss can also count on a large workforce as it employs no less than 13,000 people around the world to respond effectively to demand, whatever the level.
