General presentation of L'Oreal
The French group l'Oreal is a company specialising in cosmetics. More precisely, it is now the world's leading group in this sector. Generally speaking, the l'Oréal group develops and markets numerous products such as skin care products which represent 29.3% of the total turnover, make-up products which represent 27.9% of the turnover, hair care products which represent 17.5% of the turnover, colouring products which represent 11.8% of the turnover, perfumes and toilet waters which represent 9.2% of the turnover as well as other types of cosmetic products for the remaining 4.3% of the turnover. To get a clearer picture of these activities, we can divide these products into product families according to the share of total sales they generate, as follows:
Cosmetic products for the general public represent the major part of the group's activities with nearly 46.6% of total sales. It includes several internationally renowned brands such as L’Oreal Paris products, Garnier brand, Maybelline New York brand, NYX Professional Makeup brand, Essie Niely brand, Dark and Lovely brand, Mixa brand, MG brand and Carol's Daughter brand.
So-called luxury cosmetics are the second largest activity of the l'Oréal group with a share of 32.5% of the company's turnover. Here again, we find many popular brands such as Lancôme, Yves Saint Laurent, Giorgio Armani, Kiehl's, Urba Decay, IT Cosmetic Shu Uemura, Biotherm, Helena Rubinstein, Yue Sai, Clarisoniv, Atelier Cologne, Ralph Lauren, Viktor&Rolf, Diesel, Cacharel or Maison Margiela.
Products for professionals are also part of the products offered by L’Oreal and even represent 12.9% of the group's turnover. These include the L’Oreal Professionnel brand, the Redken brand, the Matrix brand, the Kérastase brand, the Pureology brand, the Decléor Shu Uemura Art of Hair brand, the Carita brand, the Mizani brand and the Baxter brand.
Finally, L’Oreal also offers a range of so-called "active" products which generate 8% of the company's turnover. It includes the Laroche-Posay, Vichy, CeraVe, SkinCeuticals, Roger & Gallet and Sanoflore brands.
In order to sell all these products, the l'Oréal group can count on the large-scale retail chains, distance selling sites, selective distribution and, of course, hair salons and pharmacies and parapharmacies. As far as its production is concerned, l'Oréal has more than 14 different sites throughout the world.
From a geographical point of view, the activities of the L’Oreal group can be spread throughout the world, since only 9.4% of turnover is currently generated in France. Western Europe accounts for 21.8% of sales. North America accounts for 28.3% of sales, Asia-Pacific for 23.6%, Latin America for 7.5%, Eastern Europe for 6.7% and finally Africa and the Middle East for 2.7%.