Industry analysts' forecasts of this company's possible results should be taken into account. The Campari Group also often discloses details of its strategic growth plans and growth targets, so you can build on these.
It will also be necessary to monitor the company's official earnings releases and compare them to targets and forecasts in order to detect a strong trend in this stock.
Campari's sales methods and investments in marketing and communication are also important elements in this analysis and you should therefore follow these strategies closely.
It is obvious that global competition must be taken into account, which is strong in this sector.
If you want to sell or buy Campari shares, you must of course have an excellent knowledge of this company and how it generates its income. This is why we are now offering you a detailed presentation of Campari, including its activities and the breakdown of its profits according to both its business sectors and the geographical areas in which the company operates. With this information, you will be able to better interpret Campari's financial results and news, and thus set up a good analysis of the share price before buying or selling the stock.
Davide Campari-Milano N.V. is an Italian company and one of the major producers and distributors of spirits and wines in Italy. Founded in 1860, the company operates through three main product families, namely spirits, wines and soft drinks.
In spirits, Campari produces a variety of well-known brands, such as Campari, SKYY Vodka, Cynar, Aperol, Cabo Wabo, CampariSoda, Glen Grant, Ouzo 12, X-Rated, Zedda Piras, Dreher, Old Eight and Drury's. Wines produced by Campari include well-known brands such as Liebfraumilch, Cinzano, Mondoro, Riccadonna, Sella & Mosca and Teruzzi & Puthod.
The company also produces non-alcoholic beverages, including aperitifs such as Crodino, sodas such as LemonSoda, OranSoda, PelmoSoda and TonicSoda, and mineral waters such as Crodo.
In 2021, the Group has 22 production sites around the world, enabling it to produce quality products to meet the needs of consumers in different countries while being located close to consumers.
In terms of geographical distribution of sales, Southern Europe-Middle East-Africa represents 29.4%, the Americas 42.7%, Northern Europe-Central Europe-Eastern Europe 20.2% and Asia-Pacific 7.7%. This distribution shows that Campari is present all over the world and that its sources of income are well diversified geographically.
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We now propose to take a closer look at the competitive environment in which the Campari Group operates today with a presentation of its main competitors on the market:
This French group specialises in the production and sale of wines and spirits and is the world co-leader in this sector, just behind the Diaego group. It has an annual turnover of several billion euros and is therefore a serious competitor of Campari.
Another major competitor you should consider when analyzing Campari stock is of course the French family-owned Remy Cointreau Group, which owns a portfolio of world-renowned spirits brands including Rémy Martin, Louis XIII and JR Brillet cognacs, Cointreau liqueur, Metaxa spirits, Mount Grau rum and many other brands. The company is listed on the NYSE Euronext Paris stock exchange and is one of the world's leading companies in this sector.
This British company is undoubtedly one of the leaders in the world of alcoholic beverage sales. In fact, it is the most important company in the spirits segment in the world. This group was created in 1997 by the merger of the companies Grand Metropolitan and Guinness Plc. In addition to spirits, this group also produces beer, including the famous Guinness.
Finally, Campari's last competitor is none other than the French group LVMH. This is a group of companies that is now the leader in the luxury goods industry worldwide in terms of turnover. The group has its origins in the 1987 merger of Moët Hennessy and Louis Vuitton. But what characterizes this group the most is that it holds companies in all the luxury sectors including that of spirits with several major brands of champagne. It is therefore in direct competition with the Campari group.
Now that you know more about the Campari Group's direct competitors, we invite you to learn about its most recent allies. Indeed, it is through strategic partnerships that the group manages to increase its notoriety and sales over time, and we will present here two examples of partnerships recently set up by this company:
First of all and in 2018, it is with the Chinese online sales giant Alibaba that the Italian group signed a strategic partnership of great magnitude. Let's remember indeed that the sales of spirits are currently booming in China and that this market is estimated to be worth more than 450 billion dollars for the year 2021. The Alibaba group, which did not want to be left behind in this segment, has therefore set up in 2018 a large-scale partnership with Campari on the alcohol sector and through its subsidiary Tmall. Indeed and since 2018, some of Campari's brands including Campari, Aperol and Skyy benefit from an online store on Tmall which has over 570 million active customers. Moreover, this is the first online store on a third-party platform that the Campari Group benefits from.
Previously, in 2014, the Campari group also signed a partnership with the Manchester United club, making its Aperol brand the club's global spirit until the end of the 2016/2017 season. Aperol thus benefited from high visibility during the club's matches.
In order to better understand the challenges of the Campari Group and its growth possibilities in the years to come, it is essential to understand its main strengths and weaknesses in relation to the competition. This is what we propose you to discover here thanks to some explanations on this subject and a summary of the major strengths and weaknesses of this company.
Let's start this comparative study by looking at the main assets of this Italian group and therefore the advantages of this stock on the stock market:
Let's now take a moment to look at the main weaknesses of this value and therefore the weaknesses of this company:
At present, Campari's share price is quoted on the Italian stock market and more specifically on the Milan stock exchange. It is listed continuously and in real time during the opening hours of this stock exchange. It is also important to note that the group is also part of the FTSE MIB stock market index, as it is one of the largest market capitalizations in the country.
If you are planning to trade Campari shares online, you should of course carry out a good analysis of this stock in order to anticipate its future trends. This includes a technical analysis with the help of historical stock charts of this stock, but also a fundamental analysis that will study the environment of this company and its news as well as a financial analysis of the results of the group.
Campari is one of the largest Italian and European stocks, and there are several online trading platforms that allow you to speculate on its price. You can buy or sell this stock using your bank or a specialised broker. This requires a good knowledge of the market.
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