Trade the Campari share!

Analysis before buying or selling Campari shares

Trade the Campari share!
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Elements to consider before selling or buying Campari shares

Analysis N°1

Industry analysts' forecasts of this company's possible results should be taken into account. The Campari Group also often discloses details of its strategic growth plans and growth targets, so you can build on these.

Analysis N°2

It will also be necessary to monitor the company's official earnings releases and compare them to targets and forecasts in order to detect a strong trend in this stock.

Analysis N°3

Campari's sales methods and investments in marketing and communication are also important elements in this analysis and you should therefore follow these strategies closely.

Analysis N°4

It is obvious that global competition must be taken into account, which is strong in this sector.

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General presentation of Campari

The Italian Campari group is currently one of the country's leading producers and distributors of wines and spirits. It produces and markets three product lines, mainly spirits, but also wines and non-alcoholic beverages under different brands.

With no less than 16 production sites around the world, Campari's turnover is mainly generated in America and Europe.

Campari's share price is currently listed on the Borsa Italiana market in Italy and is also included in the calculation of the FTSE MIB stock index. The stock was listed on the stock exchange in 2008.

Analysis before buying or selling Campari shares
Trade the Campari share!
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The major competitors of Campari

We now propose to take a closer look at the competitive environment in which the Campari Group operates today with a presentation of its main competitors on the market:

Pernod Ricard 

This French group specialises in the production and sale of wines and spirits and is the world co-leader in this sector, just behind the Diaego group. It has an annual turnover of several billion euros and is therefore a serious competitor of Campari.

Remy Cointreau

Another major competitor you should consider when analyzing Campari stock is of course the French family-owned Remy Cointreau Group, which owns a portfolio of world-renowned spirits brands including Rémy Martin, Louis XIII and JR Brillet cognacs, Cointreau liqueur, Metaxa spirits, Mount Grau rum and many other brands. The company is listed on the NYSE Euronext Paris stock exchange and is one of the world's leading companies in this sector.


This British company is undoubtedly one of the leaders in the world of alcoholic beverage sales. In fact, it is the most important company in the spirits segment in the world. This group was created in 1997 by the merger of the companies Grand Metropolitan and Guinness Plc. In addition to spirits, this group also produces beer, including the famous Guinness.


Finally, Campari's last competitor is none other than the French group LVMH. This is a group of companies that is now the leader in the luxury goods industry worldwide in terms of turnover. The group has its origins in the 1987 merger of Moët Hennessy and Louis Vuitton. But what characterizes this group the most is that it holds companies in all the luxury sectors including that of spirits with several major brands of champagne. It is therefore in direct competition with the Campari group.

The major partners of Campari

Now that you know more about the Campari Group's direct competitors, we invite you to learn about its most recent allies. Indeed, it is through strategic partnerships that the group manages to increase its notoriety and sales over time, and we will present here two examples of partnerships recently set up by this company:


First of all and in 2018, it is with the Chinese online sales giant Alibaba that the Italian group signed a strategic partnership of great magnitude. Let's remember indeed that the sales of spirits are currently booming in China and that this market is estimated to be worth more than 450 billion dollars for the year 2021. The Alibaba group, which did not want to be left behind in this segment, has therefore set up in 2018 a large-scale partnership with Campari on the alcohol sector and through its subsidiary Tmall. Indeed and since 2018, some of Campari's brands including Campari, Aperol and Skyy benefit from an online store on Tmall which has over 570 million active customers. Moreover, this is the first online store on a third-party platform that the Campari Group benefits from.

Manchester United

Previously, in 2014, the Campari group also signed a partnership with the Manchester United club, making its Aperol brand the club's global spirit until the end of the 2016/2017 season. Aperol thus benefited from high visibility during the club's matches.

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Positive factors for Campari shares
The factors in favour of a rise in the Campari share price:

In order to better understand the challenges of the Campari Group and its growth possibilities in the years to come, it is essential to understand its main strengths and weaknesses in relation to the competition. This is what we propose you to discover here thanks to some explanations on this subject and a summary of the major strengths and weaknesses of this company.

Let's start this comparative study by looking at the main assets of this Italian group and therefore the advantages of this stock on the stock market:

  • First of all, the fact that Campari enjoys a strong brand image not only in Italy but also in the rest of Europe is of course one of the major assets of this company. The Campari brand has been known to the general public for many years and contributes to the company's reputation.
  • The group's strategy of diversifying its product offering can also be appreciated, as it has carried out various acquisitions of other companies over the years, enabling it to own and operate various brands of spirits, alcohol, wine and non-alcoholic drinks.
  • The financial health of the Campari Group is also one of the advantages of this group, which shows an interesting cash flow and allows it to make certain investments in the future.
  • Finally, Campari regularly enters into strategic partnerships with other companies, which allows it to increase its profits and reach new markets that would otherwise be inaccessible.
Negative factors for Campari shares
The factors in favour of a drop in the Campari share price:

Let's now take a moment to look at the main weaknesses of this value and therefore the weaknesses of this company:

  • First of all, there is the problem of the very strong competition in this sector of activity with, opposite Campari, large groups also specialised in multi-brand drinks and which sometimes benefit from the support of large parent companies.
  • Finally, legislation on the sale of alcohol can sometimes penalise the Group's business, particularly in certain countries where taxes are applied and therefore reduce the profitability of sales.
The information supplied here is only for indicative purposes and should not be used without the completion of a comprehensive and complete fundamental analysis of this asset notably taking into account exterior data, future publications and announcements and all fundamental events and news that could influence the strengths and weaknesses or make them more or less significant. This information does not in any way constitute recommendations relating to the completion of transactions or a solicitation to buy or sell an asset.

Frequently Asked Questions

On which market is the Campari share quoted?

At present, Campari's share price is quoted on the Italian stock market and more specifically on the Milan stock exchange. It is listed continuously and in real time during the opening hours of this stock exchange. It is also important to note that the group is also part of the FTSE MIB stock market index, as it is one of the largest market capitalizations in the country.

What are the essential analyses for trading Campari shares?

If you are planning to trade Campari shares online, you should of course carry out a good analysis of this stock in order to anticipate its future trends. This includes a technical analysis with the help of historical stock charts of this stock, but also a fundamental analysis that will study the environment of this company and its news as well as a financial analysis of the results of the group.

Can I invest in Campari shares online?

Campari is one of the largest Italian and European stocks and there are several online trading platforms that allow you to speculate on its price. You can invest in this stock through CFDs or contracts for difference, using a specialised broker. This requires a good knowledge of the market.

Trade the Campari share!

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