General presentation of Adidas
A good knowledge of Adidas is of course important for any investor who hopes to spot future trends in this stock. That's why you need to know how this company makes money and what segments it is primarily active in. Here is a detailed presentation of this company.
The Adidas AG Group is a German company that is active in the sale of consumer goods. More specifically, the company is currently one of the world's leading companies in the design, manufacture and sale of sports goods and equipment.
Among the products marketed by the group, there are various brands such as the Adidas brand, the TaylorMade brand and the Reebok brand.
To better understand the activities of the Adidas Group, they can be divided into different divisions according to the share of turnover they generate, as follows:
- The sale of shoes generates the largest share of the group's turnover with 56.1% of the total turnover.
- Next comes clothing, which generates 38.7% of turnover.
- Finally, sports equipment enables Adidas to generate the remaining 5.2% of turnover. This includes golf equipment with golf clubs, balls, gloves, iron clubs and others for which it is the world leader. It also includes balls and bags.
The Adidas Group markets its products through a network of more than 2,500 sales outlets worldwide.
Finally, as regards the geographical distribution of the Adidas Group's revenues, 27.7% of its turnover is generated in Europe, 2.9% in Russia, 33.7% in Asia Pacific, 24.8% in North America, 5.8% in Latin America and 5.1% in the rest of the world.