General presentation of Samsung
Let's now discover the Samsung group with a detailed presentation of this company and its activities. This will allow you to better understand its challenges by understanding how the group makes its profits and in which segments and markets.
Samsung Electronics Co Ltd is a Korean-based company that specialises in the electronics sector. More specifically, the company's core business is the production and distribution of electronic products.
But the group is actually active in three different sectors, including
- The Information Technology and Mobile Communications sector, which generates 42% of the company's turnover with computers, mobile phones, network systems, digital cameras and others.
- The Device Solutions segment, which accounts for 30.7% of the group's revenue and includes semiconductors and display elements such as dynamic random access memory, flash, thin film transistor liquid crystal displays and other products.
- The consumer electronics sector accounts for 32.9% of the group's turnover and includes colour televisions, monitors, printers, air conditioners, refrigerators, washing machines and other such products.
- Finally, the remaining 3.9% of Samsung's turnover comes from the Harman segment, which produces head units, infotainment, telematics and speakers.
The Samsung Electronics group currently distributes its products both on the domestic Korean market and internationally. Specifically, it generates 32% of its turnover in the Americas, 19.4% in Europe, 15.9% in China, 15.9% in Asia and Africa and 15.6% in South Korea. Currently, the number of employees at Samsung is 109,490.
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