NINTENDO

Analysis of Nintendo share price

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Are you planning to trade on the stock markets and more particularly invest in new technologies such as video games companies? In this case Nintendo shares are an obvious choice for you. Here we offer you the opportunity to place the odds in your favour by reading various information about this company in this article that can assist you such as a historical technical analysis of its share price, details on the group’s activities and an economical and financial history as well as, of course, some general financial data about this share price.

Elements that can influence the price of this asset:

Analysis N°1

First of all, we will of course closely monitor the video game market and its growing gamer population over the past few years.

Analysis N°2

All the technological innovations developed by this company will help it achieve more sales by meeting new needs or improving gamers' experiences.

Analysis N°3

We will also keep an eye on Nintendo's ongoing developments in the online gaming segment, where it is trying to make its mark and which has great potential.

Analysis N°4

Of course, we will also take into account the threat posed by the very strong competition in this sector of activity, and in particular the threat of online and mobile games, which are gaining in popularity and market share in console games.

Analysis N°5

Finally, we will continue to pay attention to all the possibilities for diversifying Nintendo's activities outside video games.

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General presentation of Nintendo

The Nintendo Company is a multi-national business that was created in 1989 in Japan by Fusajiro Yamauchi and therefore its head office is in Tokyo.

During the first few years of its activity, Nintendo was specialised in Japanese card games called Hanafuda. It was only in the beginning of the 1970s that the company branched out into other types of products such as games and video arcade games machines. In this manner the Nintendo Company became one of the precursors of video games.

Just before the beginning of the 1980s Nintendo launched into the games console market. Nowadays the company is one of the leaders of this activity sector. In 2008 the group held the number one position as the leading Video games publisher in Japan and held second position in the United States (NPD Group). In 2014 Nintendo sold 680 million consoles and 4.3 billion games videos throughout the world.

Nintendo also succeeded in introducing some of its games such as Mario and Pokeman into popular culture, a rare achievement that can only be claimed by a few large groups such as Disney.

The Nintendo Company share price is currently quoted on the Nasdaq Global Select Market of the Nasdaq All Markets stock market in the United States. The Nintendo Company share price is included in the composition of the Nikkei 225 stock market index and is therefore one of the top 225 Japanese companies in terms of stock market capital.

Analysis of Nintendo share price
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The major competitors of Nintendo

The Japanese company Nintendo is one of the biggest brands in the world in the video games industry. But even if it was the leader in this market a few years ago, the company is now competing with numerous other companies. In fact, Nintendo currently ranks 11th in the world in this sector in terms of turnover.

It is thus outperformed by Tencent, Microsoft, Sony, Activision Blizzard, Apple, Electronics Arts, Google, NetEase, Warner Bros and King.

However, it is positioned ahead of other competitors such as Nexon, Mixi, Take-Two, GungHo, Square Enix, Disney, Ubisoft, Konami, DeNa, Facebook, Zynga, Sega, NCsoft and Bandai Namco.

You should imperatively integrate the data of the company’s competitors in your fundamental analyses of this sector which is in perpetual evolution. To do this, you can monitor the news and the results of the major video games companies through your broker or by subscribing to specific news feeds.


The major partners of Nintendo

Dena

In 2015, Nintendo joined ventures with the Japanese mobile platform DeNa in order to create and develop video games for Smartphones and tablets thanks to the intellectual properties of Nintendo.

Google

Always in 2015, Nintendo joint ventures with Google’s Youtube channel in order to launch its Nintendo Creators program, an affiliate program that allows youtubers to make money from their videos featuring games from the brand.

NVidia

In 2016, Nintendo signed a partnership agreement with Nvidia in order to equip its latest game console, Nintendo Switch with the graphic solutions developed by the latter. This collaboration should last at least 20 years.

Ubisoft

In 2017, Nintendo and its competitor Ubisoft worked together on the video game Mario+ Raving Rabbids as part of a marketing partnership.

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The factors in favour of a rise in the Nintendo share price:

To trade on the Nintendo share price over the long term you must first be sure of the strengths of this company and its ability to maintain and boost its growth over the coming years. Here therefore is a summary of the strong points of this group that will assist you in assessing its abilities clearly.

Firstly, we can underline as a strong point the general high quality of the distribution strategy of the Nintendo Group. In fact, Nintendo manages a large distribution network that includes wholesalers and retailers. The group also possesses its own network of boutiques and distributes its products through high end retailers. Of course, Nintendo is also present on online sales networks and sells its products through numerous websites such as Amazon.

The pricing policy implemented by the Nintendo Group is another of its strengths. In fact, the group sells its products initially at a high cost then lowers its prices progressively to match those of its competitors. This policy, generally known as the ‘skim strategy’ is one of the foundations for the brand’s success.   

Still from a strategic point of view, we also note the marketing methods of this group that have managed to create a real ‘need’ in its consumers although the games it develops and sells are not exactly essential items. This success is achieved through a well honed marketing and communications strategy. 

The Nintendo Group also reassures its investors by supplying information on its long term prospects which is not the case with its principal competitors which only tend to look at the short term projections. Due to this fact, Nintendo heavily invests in research for its products to obtain high customer satisfaction and also concurrently favours superior customer relations.

In 1959 the Nintendo Group also concluded a partnership agreement with the Disney Group. This strategic agreement had the objective of appealing to a new clientele, children. This partnership in fact enabled Nintendo to use certain Disney characters on the company’s products thereby increasing the popularity of the brand and penetrating the household sector.  

To conclude, the Nintendo company benefits from a reputable brand image as a company that cares about its employees particularly in terms of salaries that are generally higher than its competitors.

The factors in favour of a drop in the Nintendo share price:

As we have just noted, Nintendo possesses numerous advantages that should enable the company to maintain its reputation with investors and thereby increase its stock market share price over the coming years. However, before taking position we highly recommend you also take into account the weak points of this company and its principal disadvantages that we shall now elucidate.     

Firstly, the Nintendo Group is currently suffering the consequences of recent problems with its Wii games console which is, as you may remember, one of its most popular products at present. These problems have led to a major recall of this product and therefore generated losses. Also, still concerning the Wii console, Nintendo has not been successful in counteracting the sale of low price and inferior quality imitations of its products which has also weakened its brand image. Due to this problem the group has lost numerous clients, previously loyal, that have turned to its competitors. It is clear that it will take some time to resolve this situation.   

Analysts of this asset also deplore the apparent inability of the Nintendo Group to respect its margins. In fact, the sale of video games is an activity that generates weak margins and therefore requires a major sales volume to be profitable. Due to the high competitiveness in this sector the market is becoming progressively more fragmented and the Nintendo Group has increasing trouble in achieving its margin objectives.

Finally, still relating to the profitability of the Nintendo Group and its appeal for investors, we would mention the significant cost of its promotions. In fact, the group regularly launches new products that require major expenditure. Also, apart from these launches the group relies on a marketing strategy that integrates free gifts and other promotional offers that weigh heavily on its budget dedicated to promotion thereby negatively influencing profitability for the group over the short term.

The information supplied here is only for indicative purposes and should not be used without the completion of a comprehensive and complete fundamental analysis of this asset notably taking into account exterior data, future publications and announcements and all fundamental events and news that could influence the strengths and weaknesses or make them more or less significant. This information does not in any way constitute recommendations relating to the completion of transactions.

Frequently Asked Questions

What holdings does the Nintendo group have?

Nintendo is the majority shareholder of Seattle Mariners, an American baseball team, the NBA Atlanta Hawks basketball team, and Gyration Inc., which specializes in manufacturing optical mice. However in 2016, Nintendo resold a large part of its stake in Seattle Mariners and kept only 10%. Bear in mind that it owned this baseball team since 1992 after an investment of over $ 125 million by Hiroshi Yamauchi.

What stock markets are Nintendo shares listed on?

Nintendo's stock market share is listed on the Japanese market and more specifically on the Tokyo stock exchange under code 7974. But this share also benefits from a listing on other markets, particularly the NASDAQ market under the code NTDOY. It is also listed on the Frankfurt Stock Exchange under the code NTO. Most often when you trade this value online, it is the NASDAQ quote that is taken into account.

How to carry out a relevant analysis of the Nintendo share price?

To carry out a relevant analysis of the Nintendo share price, it is important to multiply the methods by mixing the technical analysis which is based on a study of historical and live stock charts as well as the fundamental analysis which is based on publications and external events. You will be able to compare the different signals obtained.

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