You should particularly follow the sponsorship operations put in place by Puma in the sports field. International events in this sector during which the brand is visible are also sources of new customers.
Diversifying the group's activities with new types of products in the fashion and accessories sector is also a strategy to be followed.
The investments made in advertising and marketing are of course very important for the growth of the business.
You should also keep an eye on operations aimed at establishing the brand in emerging countries.
Global economic health is also one of the factors that may or may not favour Puma's sales.
It's also important to follow all the publications and news from Puma's direct competitors.
Finally, you should also follow the various government policies as well as the production and import regulations.
Let's take a look at the Puma Company and its specific characteristics with a complete presentation of its main activities and its various sources of profit.
The Puma group is a German company operating in the consumer goods sector and more specifically in the creation and sale of sporting goods. The main brands owned by Puma are Puma and Tretorn.
It's possible to divide Puma's activities into several categories according to the share of turnover they generate like so:
Bear in mind that the Puma brand has all of its products manufactured by subcontractors.
From a geographic point of view, the Puma group's revenues involve 36.4% Europe and the Middle East Africa, 25% North America, 11.5% China, 11.9% Asia -Pacific, 9.3% Latin America and 5.9% for the rest of the world.
Photo credits: ©ricochet64/123RF.COM
The Puma group is obviously not the only one to position itself in this particularly interesting sector of activity. It therefore faces serious competition from other large groups, the most important of which you can check out here:
This American company founded in 1971 specializes in the manufacture of sporting goods with mainly shoes, clothing and sports equipment.
This is another German company founded in 1949 which also specializes in the manufacture of sporting goods. This brand has long been a pioneer in terms of articles and products intended for athletes around the world.
This American company originates from England and was established in 1958. It has been one of the subsidiaries of the German group Adidas since 2005.
This Italian company and brand has been around since 1911 and is also specialized in sportswear and accessories.
Finally, the Asics group is a Japanese sports equipment manufacturer that was created in 1949 and is particularly known throughout the world for its running shoes.
The Puma group would not have become one of the leaders in its sector of activity that it is today without a well-thought-out growth strategy, partly based on the establishment of strategic partnerships with other companies. Here are some examples of these alliances with other groups:
In 2015, Puma announced the signing of a partnership contract with Cop21. As part of this agreement, the sports equipment manufacturer was able to provide equipment for 180 secondary school students who welcomed visitors from all over the world in Paris train stations. This partnership was aimed at improving the brand's image.
In 2019, Puma also set up a strategic partnership with the Fossil group with which it launched its very first smartwatch. The smartwatch born from this alliance is equipped with a Qualcomm Snapdragon Wear 3100 processor and works under Google Wear OS.
Finally still in 2019, Puma once again partnered with the Karl Lagerfeld brand with the launch of a new collection of ready-to-wear and accessories for men and women. The products resulting from this collaboration were then offered on the websites of these two brands.
Puma's shareholding consists of 28.4% of the Pinault François family, 15.9% of Kering, 2.84% of BlackRock Investment Management, 1.60% of DWS Investment, 1.52% of Carmignac Gestion, 1.47% of The Vanguard Group, at 1.43% of Carmignac Gestion Luxembourg, at 1.34% of FIL Investment Advisors, at 0.90% in treasury and at 0.87% of BlackRock Fund Advisors
The company and the Puma brand belong to the parent company Kering which is a French international group. This group specializes in luxury brands in the clothing and accessories, watchmaking and jewellery sector and more particularly owns the brands Gucci, Yves Saint-Laurent, Boucheron, Bottega Veneta and Alexander McQueen.
You can analyse the possibilities for the movement of the Puma share price through two types of analysis, analysis and technical analysis. Fundamental analysis will use data from the news and technical analysis consists of a study of the current and past graphical configuration of this security on the market.
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