Trade the Xerox share!

Analysis before buying or selling Xerox shares

Trade the Xerox share!

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Before starting to take position on the Xerox share price it is highly recommended that you read all information that could be useful for your analyses and this is exactly what we offer in this detailed review where you can find all pertinent information relating to this company, its activities, its partnerships and competitors as well as data relating to this company’s stock market share price with a historical technical analysis of this and advice relating to the completion of a fundamental analysis.

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Information on Xerox shares
ISIN code: US98421M1062
Index or market: NASDAQ

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Elements to consider before selling or buying Xerox shares

Analysis N°1

Firstly, the market perspectives in digital printing are particularly good with the attractive growth in this sector worldwide. The sector of print management services is also experiencing a rise with the predominance of demand originating from the United States which is a real advantage for Xerox which is particularly well implanted in North America and which should therefore profit from this new demand.

Analysis N°2

The health related services provided by Xerox over the last few years also represent an attractive opportunity for the group regarding the current growth in this market sector.

Analysis N°3

Let us also remember here that the Xerox Group has often completed strategic acquisitions of other companies that have enabled it to develop its offers throughout the world and face an ever-growing competition.

Analysis N°4

It is important to remember that documentary technology is currently threatened by the growing transfer to paperless work. Through the boom in the use of smartphones and mobile telephones a drop in paper printing and therefore the perspectives for the document technology industry should be taken into account.

Analysis N°5

We also know that the Xerox Group also exercises activities in a highly competitive sector and this competition depends greatly on innovative technological developments. The ability of Xerox to be innovative will play a major part in its ability to face competition from worldwide leaders in this sector that could represent a serious threat.

Analysis before buying or selling Xerox shares
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General presentation of Xerox

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The Xerox Company was created in the 1950s and over time has become the global leader in the design, production and sale of document processing and management systems and equipment.

Among the products developed and marketed by the Xerox Group we particularly note office printers, copiers and fax machines as well as digital printers and multifunctional machines and systems as well as related supplies such as ink cartridges, cleaning products, binding accessories, labels and other consumables.

However, recently the Xerox Group has significantly increased the range of its products. It now also offers data management software and flow administration software as well as improved administrative procedural software, invoice processing and IT network configuration.

This internationally sized American company still achieves the major part of its revenue from the United States with 64.1% of its global turnover. However it is also highly present in the European market where it generates 24.6% of its turnover. The remainder of its income is derived from various other countries around the world.

Photo credits: Zack SewardSuivre - Flickr

The major competitors of Xerox

We now take a look at who the Xerox Group's main industry rivals are, with its biggest competitors in various segments.

Canon Inc

First of all, we will follow with interest the Canon group which is a Japanese company located in Tokyo and which specialises in various optical products including cameras, photocopiers and printers. Among the products offered by the group are cameras, photocopiers, scanners and laser printers. It is therefore one of Xerox's main competitors in the printing solutions segment.


The American group IBM is also one of the group's major competitors and is an American multinational company active in various fields, including computer hardware, software and computer services. The group offers various types of computer hardware, including personal computers and other peripherals, and has a long experience and a strong reputation in this market.


Another major competitor of Xerox is the Hewlett-Packard Company, which is best known as HP. It is an American multinational company that used to be active in electronics and instrumentation and that has evolved over time towards the computer, printer, server and network, software and multimedia segments. The group's main products are currently printers and peripherals, computers of various sizes including handhelds, laptops, desktops and servers. It also offers business services. The company is headquartered in Palo Alto without the Silicon Valley, California. Currently, the group is the world leader in printer production, with this segment alone accounting for more than a quarter of its sales.

Konica Minolta Co

Finally, the last major competitor you need to watch out for when it comes to Xerox is the Konica Minolta Co Ltd group, which is actually a Japanese company specialising in printing solutions and IT services. It is currently headquartered in Tokyo. The company was formed by the merger of the Minolta and Konica companies. The group's subsidiaries are then based in about 50 countries and the company employs more than 43,299 people and distributes its products in 150 countries around the world.

The major partners of Xerox

To ensure its growth and development, the Xerox Group can count on its long experience as well as its ability to create significant strategic alliances with other companies and groups around the world. Here are some examples of recent partnerships signed by the group.      


In 2014 for example the Xerox Group implemented a partnership with the Techniprint Group, a specialist in the barcode printing and reading systems solutions distribution. Through this partnership Techniprint thereby assured the distribution of Xerox products through its office solutions destined for its professional clients in France as well as other countries.


In 2016 Xerox implemented a partnership with the temporary work company Adecco.  The two companies thereby launched a sales academy. From graduates of this specialised academy Xerox was able to recruit over 200 employees in sales positions and thereby strengthen its sales teams.


More recently in the beginning of 2018 it was not a partnership that marked the history of Xerox, it was an acquisition. The Japanese manufacturer Fujifilm announced that it had signed an agreement with Xerox relating to a merger of the two companies. Fujifilm would be the major contributor with 50.1% of the capital of the new company which would be named New Fuji Xerox. Through this joint venture the new company would be in the leading position of the document solutions activity sector.  

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Frequently Asked Questions

When and how was the Xerox Company created?

The Xerox Group came into being at the end of the 1940s through a small manufacturer of photographic products in New York. This was called Haloid which decided to launch an invention, the xerography, from which was created the first photocopier, the Xerox Model A. From this humble beginning the company developed numerous other models which were highly successful. This company changed its name definitively to Xerox in 1961 after an initial change to Haloid Xerox in 1958.

What are the different methods to invest in Xerox shares?

If you wish to invest in the Xerox share price there are several solutions open to you. You can of course buy this company’s shares and add them to your stock market portfolio and thereby receive dividends. Or you can speculate directly on the price of this asset by using ‘Contracts for the Difference’, otherwise known as CFDs which are available through online brokers and will enable you to take position on the stock market price without actually purchasing this asset.

Should you complete several types of analyses on the Xerox share price?

If you wish to implement an effective investment strategy on the Xerox share price then you should of course complete several different types of analyses to increase your probability of success. For example you could of course complete a fundamental analysis, a technical analysis and a financial analysis and compare the signals obtained through each procedure.

Trade the Xerox share!

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