General presentation of Visa
A good understanding of the Visa group and, more importantly, its business is of course essential if you are to be able to anticipate future changes in its value. This will help you to understand the challenges and opportunities that may arise in the years to come.
The Visa Group is an American company that specialises in the payment solutions sector. Specifically, Visa is in the business of issuing and marketing payment cards.
In order to better understand the group's activities, they can be divided into two main business areas:
- Visa's main business is the sale of payment instruments. The group offers credit cards, debit cards, online payment cards, prepaid cards and other types of cards under the Visa, Visa Electron, PLUS, Interlink and V Pay brands.
- The remainder of the group's turnover comes from services. Visa offers its clients consulting, support, information services, partner network management and other services.
Although based in the United States, Visa currently generates the majority of its revenue, i.e. 53.7% of its turnover, internationally.
According to its annual fiscal report filed with the SEC in Washington, D.C., the company has more than 3.4 billion payment cards in circulation today and these cards are accepted by more than 61 million merchants worldwide.
The cards marketed by Visa are distinguished from those of its competitors by the fact that they all begin with the number 4. The number on these cards consists of 16 digits.
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