The factors in favour of a rise in the Toyota share price:
Firstly, the Toyota group enjoys an advantage over some of its competitors thanks to the wide range of vehicles it offers on the market. By offering vehicles of all types and with varying price ranges, the Toyota group is thus able to reach a large proportion of consumers and thus multiply its sales by reaching the different segments of the market.
Another asset of the Toyota Group is its seniority. Indeed, the Japanese group is undoubtedly one of the oldest groups in the automotive market in the world. Thanks to this seniority, Toyota benefits from a strong experience and a real know-how in this field but also from a great notoriety.
We can of course also speak here of the Toyota company's workforce as one of its important assets. Indeed, the group currently has more than 310,000 employees worldwide, enabling it to respond more effectively to demand.
Toyota is also an innovative group and a pioneer in specific segments such as the hybrid technology segment. Moreover, in these segments, in addition to being one step ahead of its competitors, Toyota is known as a high-quality manufacturer.
This pioneering position and innovative image of Toyota is no accident. Indeed, the group has very significant research and development capabilities and is able to invest heavily in this area with world-renowned advanced engineering.
Toyota's presence on the international market is also another asset thanks to its notoriety and Japan's ability to export its products to both Europe and the American continent. In addition, the Toyota group is also relying heavily on the relocation of its production to countries such as France to reach its target markets more easily.
Finally, Toyota's communication and marketing strategy is also very qualitative with a strong presence in all media and in major sporting events for which the brand is often a sponsor.