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Analysis before buying or selling Sage shares

Trade in Sage shares now!

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Shares in the British company Sage are among those that can be traded directly online using approved brokers trading platforms. But before you launch into investing in this European asset we recommend you read this dedicated article offering useful information such as general stock market data relating to this share price, and details relating to this company’s activities, its history, its competitors and partnerships as well as some advice for completing a comprehensive fundamental analysis of this asset before taking a buying or selling position.

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Information on Sage shares
ISIN code: GB00B8C3BL03
Ticker: LON: SGE
Index or market: FTSE 100

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Elements to consider before selling or buying Sage shares

Analysis N°1

The future acquisitions of the group that may improve its development and position worldwide.

Analysis N°2

The rise in demand for human resources software upon which the Sage group is continuously consolidating its position as with the demand for cloud solutions.

Analysis N°3

The rise in demand for Business Intelligence software, a true future niche which is one of the main objectives for Sage.

Analysis N°4

The economic growth of the United States and any eventual slowing down of this which could seriously negatively influence this company’s sales figures as the majority of its clients are from the USA.

Analysis N°5

Finally, all events linked to faults or security lapses in the software produced by this group could also damage its reputation.

Analysis before buying or selling Sage shares
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General presentation of Sage

The Sage Company is a British Group that is specialised in the publication of management software mainly destined for small and medium companies. At present this group is one of the world leaders in this activity sector. However we can divide the group’s activities into different sectors according to the amount of turnover generated and how it does so:

  • The maintenance and technical support services are the most profitable activities of the group and in fact generate no less than 68.8% of the entire turnover of this company.
  • The sale of licenses for accounts management software, human resources, customer relations, salary slips and production represent nearly 31.2% of this company’s turnover. 

From a geographical point of view the Sage group exercises its activities and sells its products throughout the world. The market is shared in the following manner: It is in Europe that this company achieves most of its turnover, 57.9% of the total to be more exact. Then we find North America which provides 30.7% of the turnover and the remaining 11.4% of the Sage Company’s turnover is from other parts of the world.

The major competitors of Sage

To analyse the Sage share price, it is also essential to be familiar with the company's main competitors. We therefore suggest that you discover here who the direct adversaries of this group are at present:


First of all, the DATEV group, which is a cooperative company and a provider of technical information services for tax, accountants and lawyers, is a competitor of Sage. Once known as a data centre service provider, the group now offers software directly to end users such as businesses as well as consulting services.


Another direct competitor of Sage is the SAP Group, a German software company. This company designs and markets software, including management and maintenance systems for companies and institutions throughout the world. It is currently the largest software publisher in Europe and the fourth largest in the world.

Dassault Systèmes

Another direct competitor of Sage, Dassault Systèmes is a software publisher specialising in 3D design, 3D digital modelling and solutions for product lifecycle management. It is also active in the development and sale of professional software for the fields of industry, architecture and visual sciences and is currently the leading software publisher in France and number two in Europe after SAP.


Still among Sage's main competitors is the Oracle group, an American company founded in 1977 and specialising in database management systems, application servers, enterprise resource planning software and cloud computing offerings. To date, Oracle is the second largest company in the world in terms of turnover and market capitalisation.


Of course, there is also competition from Microsoft, an American multinational computer company founded by Bill Gates in 1975. The group is listed on the Nasdaq, where it is one of the largest capitalisations, and currently employs no less than 148,000 people in 120 countries. Although its core business is operating systems, software and related products, the group also has related activities in the cloud, websites, game consoles and tablets.

Software AG

Finally, Sage's last major competitor is Software AG, a German software publisher that is included in the TecDax index. This group has bought no less than 14 companies in order to diversify its historical database activity and launch a new digital business platform oriented towards the digital transformation of companies. In recent years, the group has focused on the systematic integration of these acquisitions and has become one of the leaders in this sector in Europe.

The major partners of Sage

Although the Sage Group is counted nowadays among the largest groups in this activity sector worldwide this is mainly due to the strategy that it implemented and has followed faithfully for a number of years. This strategy is mainly founded on the implementation of strategic alliances with other companies that exercise similar or complementary activities to its own which enables it to gain hold of a larger market share, innovate more and reduce production costs. Here we offer you the opportunity to learn about some of the more recent influential partnerships implemented by this group.      


In 2011 the Sage Group signed a new partnership with the e-THEMIS software editor with which it had already formed an alliance. The objective of this agreement was to entitle the e-THEMIS food industry software to carry the name ‘Sage X3 Trade solution’. Before, e-THEMIS was already a partner with Sage for business solutions for mass market products and pharmaceutical distribution.

Mobil Software

In 2014 the Sage Group notably became allied with the Mobil Software group that is also specialised in the production of software including MobilOutils which offers innovative and intuitive functions that perfectly complement the range of software produced by Sage. The two companies thereby created a new version of this software that works with the Sage and Sage PE software named Batigest, Ciel and Multi-Devis. Among other things this software enables the transformation of quotes generated and signed on a PC or tablet by clients into an order or request. Through this partnership the Sage group has been able to widen their range of software destined for construction companies by creating a single solution offering quotes, service requests and orders onsite.


Finally in 2018 the Sage Group renewed its alliance with the Clearnox Group in order to add the expertise and knowledge of Clearnox to its Sage 100Cloud solution for the tracking, reminders and payment of bills. It should be remembered here that the Sage100Cloud offers cloud based salary accounting and commercial management solutions for companies. This is also integrated in the Clearnox invoice tracking, reminders and payment solution.

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Positive factors for Sage shares
The factors in favour of a rise in the Sage share price:
  • First of all, it should be pointed out that the Sage group benefits from a solid client base, which represents an undeniable strong point for the years to come. Indeed, the number of the company's VSE and SME customers is estimated at more than 6 million worldwide. Thanks to this loyal clientele, the group will ensure stable revenues in the future.
  • Moreover, the Sage Group's ability to expand internationally is also a major asset for its growth. Indeed, the group benefits from a large geographical presence and has no less than 23 offices around the world. In total, Sage distributes its products and services in no less than 160 different countries, which protects it from risks related to one and the same sector.
  • One of the group's strengths is its remarkable capacity for innovation. Every year, the company invests heavily in R&D in order to remain at the cutting edge of technology and to attract new customers with ever more efficient solutions that meet their needs.
  • Finally, the Sage Group can also count on its extensive experience in its field of activity, in which it has been active for more than 30 years, and on its workforce of 12,000 employees.
Negative factors for Sage shares
The factors in favour of a drop in the Sage share price:
  • In the first place, while the group is well developed internationally, the North American market is the one with the highest concentration of clients. This therefore increases the risk of devaluation in the event of a decline in activity in this sector.
  • Finally, and as we have seen in more detail above, the sector in which the Sage group operates is also a highly competitive sector. Faced with certain large international groups such as Microsoft or Oracle, Sage must therefore redouble its innovation and strategic acumen in order to maintain its positioning and not lose market share.
The information supplied here is only for indicative purposes and should not be used without the completion of a comprehensive and complete fundamental analysis of this asset notably taking into account exterior data, future publications and announcements and all fundamental events and news that could influence the strengths and weaknesses or make them more or less significant. This information does not in any way constitute recommendations relating to the completion of transactions or a solicitation to buy or sell an asset.
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