Trade the Reckitt Benckiser share!

Analysis before buying or selling Reckitt Benckiser shares

Trade the Reckitt Benckiser share!

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Are you interested in the Reckitt Benckiser share price and want to invest in this stock? If so, we suggest that you discover, through this article dedicated entirely to this stock, some useful information about this company and its economic environment. We will take a closer look at the group's activities and sources of revenue, explain who its various direct competitors are on the market and its recent partnerships. Finally, we will first look at the fundamental analysis of this stock, listing the elements that you should follow in priority according to their possible impact on its price

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Information on Reckitt Benckiser shares
ISIN code: GB00B24CGK77
Ticker: LON: RKT
Index or market: FTSE 100

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Elements to consider before selling or buying Reckitt Benckiser shares

Analysis N°1

Firstly, it will be necessary to monitor the strategic operations carried out by the Reckitt group and in particular the acquisitions of new companies that may support the company's international expansion.

Analysis N°2

Similarly, the acquisition or creation of new brands to enhance the group's product portfolio with a focus on the economy class and rural areas is something to watch.

Analysis N°3

Reckitt's efforts in its strategic plan to improve its distribution system are also important to monitor.

Analysis N°4

It will also be important to keep an eye on the economic growth or slowdown of the countries in which the group operates, which will have an impact on the purchasing power and therefore on the sales of the group.

Analysis N°5

Reckitt's activities are also influenced by exchange rates. It will therefore be important to keep a close eye on the forex market and on the evolution of the pound sterling rate against other currencies.

Analysis N°6

Finally, it is also important to monitor the competition in this sector, particularly those competitors who offer similar products at more affordable prices.

Analysis before buying or selling Reckitt Benckiser shares
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General presentation of Reckitt Benckiser

Now let's take a look at Reckitt Beckiser and its business. You need to be fully aware of the sources of profit and the main segments in which the group operates in order to understand how it may perform in the future.

The Reckitt Beckiser Group is a British company operating in the consumer goods sector. More specifically, the company specialises in the manufacture and sale of household products. In addition, the group markets personal care and health products as well as OTC medicines.

In order to better understand the activities of the Reckitt Beckiser Group, they can be divided into different divisions according to the share of turnover they generate and in this way:

  • Household and personal care products generate 41.6% of the group's turnover. These include personal care products with the Veet, Clearasil and Mucinex brands, cleaning and fabric care products including stain removers, detergents and fabric softeners under the Woolite, Calgon and Vanish brands, surface cleaners for which the group is the world leader with Dettol, Lysol, Harpic, St Marc, Destop and O'Cedra, deodorants and anti-parasitics for which the group is number two worldwide with the brands Wizard, Air Wick, Mortein, Pif Paf, products for dishwashers for which it is number one worldwide with decalcifying salts, anti-corrosion products, strippers under the brands Calgonit, Finish, Electrasol, laundry detergents, fabric softeners and ironing aids with the brands Vanish, Calgon, Woolite and Pure.
  • OTC medicines and wellness products generate 34.9% of turnover with antiseptic products, of which it is the world leader with the Dettol brand, dental care with Kukident and Steradent and gastric care with the Gaviscon and Fybogel brands, and painkillers with the Disprin and Lempsip brands.
  • Finally, nutritional products generated 23.4% of turnover with vitamins, minerals and food supplements under the Airborne, Mead Johnson, Move Free and Schiff brands.

It is also interesting to know the geographical distribution of the group's revenues, which are generated 5.8% in the UK, 28.3% in the US, 11.2% in China and 54.7% in the rest of the world.

The major competitors of Reckitt Benckiser

Let's find out who are the main competitors of the Reckitt Beckiser group in its business sector and in its different segments with a presentation of the market leaders:

Johnson & Johnson 

This US pharmaceutical company specialises in pharmaceutical and medical devices as well as hygiene products, cosmetics and related services to consumers and healthcare professionals. It owns many brands of medicines and first aid supplies.


This other company is a Dutch-British multinational that is based in London and operates in about 100 countries around the world. It is one of the world's leading food and beverage companies. The group's products include beverages and ice cream, food, personal care and home care. It currently employs 149,000 people.

Procter & Gamble 

This American multinational is specialised in consumer goods with hygiene and beauty products and is based in Ohio. The company currently employs 105,000 people.

SC Johnson & Son

Finally, this company, better known as SC Johnson, is another American multinational that specialises in the manufacture and distribution of household products.

The major partners of Reckitt Benckiser

We now turn to the partners of the Reckitt Beckiser Group with two recent examples of strategic alliances:


In 2019, the two groups announced a partnership to drive the transition to a circular economy for plastics, aiming for 100% of Reckit's plastic packaging to be recyclable and made from at least 25% recycled material by 2025. At the same time, a team of around 20 experts from both companies is looking to develop improved waste collection systems and working to change behaviour to improve consumer sorting habits and improve household recycling.


In 2020, the group also signed a partnership with Africa's leading e-commerce platform to help consumers access low-cost health products. The partnership will allow Jumia to supply consumers with hygiene products on a regular basis in the face of growing demand in order to curb the spread of Covid-19. Jumia will take a 0% commission on some of its products in order to lower their selling price. Reckit Benckiser will fund free delivery in the 8 countries concerned for all these products and consumers will be able to access all products from the Stay Safe page on Jumia.

Trade the Reckitt Benckiser share!
Your capital is at risk. Performance is not a guide to future performance and is not constant over time.

Frequently Asked Questions

Who are the largest shareholders in Reckitt Benckiser at present?

Currently, the capital of the Reckitt Benckiser Group is divided between free float and a few majority shareholders including Morgan Stanley Investment Management with 3.09%, JAB Holding with 2.96%, Massachusetts Financial Services Co with 2.73%, The VCanguard Group with 2.54%, Magellan Asset Management with 2.33%, BlackRock Fund Advisors with 2.23%, Norges Bank Investment Management with 2.11%, MFS International with 2.10%, Legal & General Investment Management with 2.09% and Fundsmith with 1.96%.

Is it possible to buy or trade Reckitt Benckiser shares online?

It is of course possible to buy Reckitt Benckiser shares online or to trade directly on the price of this stock. Indeed, you can add these shares to your trading account or go through a CFD broker to be able to speculate on the price without having to hold it in a stock market portfolio.

What analysis should be carried out to anticipate changes in the Reckitt Benckiser share?

If you want to obtain effective trading signals on the Reckitt Benckiser share price, you need to perform several types of analysis. The first is of course technical analysis, which studies the price movements of this stock based on trend or volatility indicators, and the second is fundamental analysis, which is based on the study of the most influential news and publications.

Trade the Reckitt Benckiser share!

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