Analysis before buying or selling Procter & Gamble shares

General presentation of Procter & Gamble

The Procter & Gamble group is an American company specializing in the consumer goods sector and one of the leaders in the manufacture and sale of consumer goods products in the world.

To better understand the group's activities, they can be divided into several divisions according to the percentage of turnover they generate as so:

• Care and hygiene products generate 38.4% of the group's turnover with oral hygiene products including toothpastes, toothbrushes and mouthwashes under brands like Crest, Oral-B and Scope, pharmaceutical products under the Vicks and Prilosec brands, baby nappies with the brand Pampers, toilet paper with the brand Charmin, paper towels with the brand Bounty or even feminine protections with the Always and Tampax brands.
• Home care and linen care products represent 32.6% of the group's turnover with dishwashing liquids, detergents, stain removers, softeners, deodorants and bleach under the brands Ariel, Downy, Dash, Tide, Bonux, Mr Clean, Swiffer, Febreze and even Ace.
• Next come beauty products with 19% of turnover, including hair care, shampoos, colorants and conditioners under the Pantene, Head & Shoulders, Herbal Essences, Wella and Koleston brands, body care such as soaps, shower gel, deodorants under the Camay, Zest, Secret or Old Spices brands, cosmetic products such as make-up and face care products with the Max Factir, Covergirl and Olay brands and perfumes with the Hugo Boss, Lacoste and Escada brands.
• Finally, shaving products generate 9.1% of turnover with blades, razors or batteries under the Gilette, Mach3, Braun or Fusion brands.

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