General presentation of Pinduoduo
We now offer you the opportunity to deepen your knowledge on the Pinduoduo Company. Indeed, before investing in this company it is important that you possess the information necessary relating to its activities and principal sources of revenue to be able to understand the challenges and threats it faces and the opportunities it could benefit from.
The Chinese company Pinduoduo exercises its activities in the sector of e-commerce. More precisely this company is specialised in the operation of an e-commerce platform for the Chinese market.
The group particularly offers clothing, shoes, accessories, childcare products, fresh food products, popular household electronic devices, furniture and fittings, homecare items, cosmetics, personal care products, and sports products as well as fitness products and automobile accessories.
To better understand the activities of the Pinduoduo Company it is possible to divide them according to the turnover generated through each activity and how each does so.
- First we have the online marketing activities that represent the largest part of Pinduoduo’s revenue; these alone generate nearly 88.9% of this company’s turnover.
- Then we have the commission on the transaction activities which generates the remaining 11.1% of this company’s turnover.
The Pinduoduo Group currently boasts over 585 million active clients and more than 5 million active merchants.