The development of activities and the increased infiltration of PepsiCo in certain developing or emerging countries.
Not only the pursuit of diversification of the group's product portfolio through buyouts of various brands. But also the diversification of the group's activities, particularly with regard to Yum! still with limited presence in certain countries and geographic areas with high potential.
Pursuing CSR activities for the benefit of the population making it possible to further improve PepsiCo’s brand image.
The evolution of consumer behaviour when faced with health issues often linked to the consumption of sweet and soft drinks along with snacks.
Regulations and standards put in place by the governments of countries in which PepsiCo markets its products.
The economic downturn and inflation which can lead to a drop in consumer purchasing power and a drop in sales.
Finally, it's important to carefully monitor the competition in all segments.
The PepsiCo group is currently one of the world leaders in soft drink and snacks manufacturing. But its activity is much more diverse than it seems. While most of its turnover is made in North America 57% in sales of drinks and snacks, the company also reaches the international market at almost 30% with the same products and by marketing them under different brands.
Finally, Latin America represents 12.7% of its turnover, particularly with the Doritos and Cheetos brands.
The PepsiCo stock price is currently listed on the Main NYSE in the United States. PepsiCo is also contributes to the American ESS stock market index and is therefore one of the largest companies with powerful capitalization.
Photo credits: ©vladispas/123RF.COM
We now propose to tell you a little more about the environment in which the PepsiCo group is evolving through a quick presentation of its main competitors on the market.
First of all, the Coca-Cola group is of course PepsiCo's most direct competitor. It is an American company specialising in soft drinks and is one of the leaders in this market in the United States and in the world. Based in Atlanta, Georgia, the company was originally known specifically for its famous drink of the same name but owns and operates many other leading food brands.
The Swiss multinational Nestlé is also a leader in the global food industry and the largest company in the sector in terms of turnover. Its activities are mainly focused on the processing and marketing of a wide range of food and feed products and beverages. Nestlé is also a listed company on the SIX Swiss Exchange.
Unilever is a Dutch-British multinational company based in both the Netherlands and the United Kingdom, with operations in approximately 100 countries. It markets a wide variety of beverage, ice cream, food, personal care and home care brands and employs over 169,000 people.
The last serious competitor to PepsiCo is the French group Danone, which is also listed on the Euronext Paris market and is part of the CAC 40 stock market index. Currently, this group, which was formed by the merger of Gervais Danone and Boussois-Souchon-Neuvesel, is the leader in the food sector in France and number three in Europe.
PepsiCo became partners with Nestlé in 2001 to create the joint venture Beverage Partners Worldwide, specializing in iced teas to be marketed under the Nestea brand. This joint venture was dissolved in 2017 and is expected to become independent in 2018.
In 2006, the PepsiCo and the Motorola group joined forces to provide access to 150 original songs and ringtones by award-winning artists to users of their terminals and United States Pepsi consumers.
On another note, in 2016 the Unilever group and PepsiCo renewed their long-standing partnership and decided to extend their joint venture in the sale of the Lipton brand iced tea in North America in order to develop the market in Europe and Asia.
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