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Analysis before buying or selling Pandora shares

Trade the Pandora share!

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You may invest in Pandora shares online to speculate on its movements over the short or long term. But before launching into trading we recommend you read the following practical information about the company, note its share price in real time and view its historical technical analysis to assist you in preparing your trading strategies.

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Information on Pandora shares
ISIN code: DK0060252690
Index or market: LSE

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Elements to consider before selling or buying Pandora shares

Analysis N°1

Firstly, the efforts made by the Pandora Group with the objective of expanding its presence into new markets, notably in Italy, China, and Russia should be carefully followed.

Analysis N°2

We would also attentively follow the growth in the production capabilities of this company through the purchase of new factories or the recruitment of new craftsmen in order to respond to a growing demand.

Analysis N°3

Any attempt to diversify the activities or enlarge the range of Pandora’s products, notably in the sector of diamond watches, should also be taken into consideration for your analyses.

Analysis N°4

Of course, the worldwide economical health has an impact on the sale of jewellery and should therefore be taken into consideration.

Analysis N°5

We would also follow movements in the price of gold and other precious metals on which depends to a significant extent the profitability of the Pandora Company.

Analysis N°6

To conclude, given the fact that the Pandora Group produces the majority of its jewellery production in Thailand we would carefully monitor any possible political problems or changes in regulations in this country that could influence this company’s productivity or the share price of the Pandora Company.

Analysis before buying or selling Pandora shares
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General presentation of Pandora

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The Pandora Group is one of the largest names in jewellery. It is specialised in the design, manufacture and sale of broaches, rings and other types of jewellery.

Its products are distributed through a network of 9,271 points of sale worldwide with the majority in the United States but others present in Europe and Pacific Asia. It is in North America that it generates the majority of its turnover.

Photo credits: ©mino21/123RF.COM

The major competitors of Pandora

Of course, the Pandora group is not the only one active in this sector and thus has to face some major competitors, which we propose to discover here with a presentation of the biggest players in this field.


First of all, the Swarovski group, which is a brand of crystal components produced by companies belonging to its holding and called "Strass", is a direct competitor of Pandora.

Thomas Sabo

Still among the group's direct competitors is Thomas Sabo GmbH & Co, a German jewellery and watch manufacturer. Founded in 1984, this company specialises in the design, manufacture and distribution of jewellery and watches.


The French group Cartier is a luxury company that designs, manufactures, distributes and sells jewellery, watches, glasses, perfumes, bags and wallets. This brand was created in 1847 by Louis-François Cartier and was under the control of the Cartier family until 1964. It was the founder's grandson, Louis Cartier, who made the brand famous. The historical address of the company is 13 rue de la Paix in Paris. Over the years, this small boutique has become a multinational company.

Tiffany & Co

This American company specialises in jewellery and tableware and was founded by Charles Lewis Tiffany and John B Young on 18 September 1837 in Manhattan. The group still markets various luxury items, watches, clothing, leather goods, perfumes, sunglasses and pens and has more than 206 shops worldwide, including 76 boutiques in the United States and 7 in France. In November 2019, the company was acquired by LVMH, the current leader in the luxury sector worldwide.

The major partners of Pandora

Over recent years the Pandora Group has implemented few notable strategic partnerships. We have chosen to examine in detail the only two that were completed with large companies that could influence the share price of this company.

Louis Vuitton

In 2004 Pandora signed a partnership agreement with the Louis Vuitton brand with the purpose of creating a line of handbags decorated with jewellery.

Walt Disney

In 2015 we note a surprising alliance between Pandora and the Walt Disney Group. This business partnership covered the Australian, Chinese and Japanese markets.

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Positive factors for Pandora shares
The factors in favour of a rise in the Pandora share price:

Investing in the Pandora share price through the implementation of a medium term or long term trading strategy clearly requires an excellent knowledge of this company and, more specifically, a thorough knowledge and understanding of its major strengths and weaknesses. To assist you we will now explain the various advantages of this company followed by an examination of its weaknesses. Here then, in detail, is an explanation of its principal strong points.

The Pandora Company first and foremost attracts its investors by its relatively recent but fruitful history. The group was in fact created in 1982 in Denmark and since then has conquered numerous countries and markets around the world. Nowadays Pandora employs over 5,500 people on an international level and is notably well implanted in Thailand where it is responsible for over 3,600 employees.

The work force implanted in Thailand is notably that in charge of the brand’s jewellery production. These particular qualified employees enable the group to produce high quality jewellery while controlling the production costs. The majority of these employees are in fact workers who are highly qualified and true craftsmen which contribute among other things to a positive image for the Pandora brand around the world.

Although Pandora produces a large proportion of its jewellery abroad, it has managed to maintain a positive image of its brand through its far reaching humanitarian actions. The group is notably strongly involved in its charitable works aimed at assisting African women to become more autonomous and free.

Finally, the last advantage of the Pandora Group against its competition relates of course to its range of products which is diversified and of an extremely high quality.

Negative factors for Pandora shares
The factors in favour of a drop in the Pandora share price:

After reading the precedent information you will have understood that the Pandora Group has many attractive strong points and advantages in its favour for facing the future. But before starting to trade in this asset on the rise you should also be aware of certain negative aspects related to this share and the company as Pandora also has certain weak points as follows.

Firstly, although Pandora has shown a positive expansion on an international level and a welcome presence in many countries around the world it should however be pointed out that its presence in the markets with a strong potential remains limited. The number of boutiques and sales points for this brand on the emerging markets remains less than could be expected.

To conclude, it is also disappointing that the communications and advertising strategy remains fairly weak for this company. The Pandora range of jewellery is still less well known than some other competitive brands as this company has not invested much in advertising either through television, printing or broadcasting its outlets. This could notably explain the weak parts of the markets of this group in certain countries.

The information supplied here is only for indicative purposes and should not be used without the completion of a comprehensive and complete fundamental analysis of this asset notably taking into account exterior data, future publications and announcements and all fundamental events and news that could influence the strengths and weaknesses or make them more or less significant. This information does not in any way constitute recommendations relating to the completion of transactions or a solicitation to buy or sell an asset.

Frequently Asked Questions

When was Pandora first listed on the stock exchange?

Pandora was listed on the Copenhagen Stock Exchange in October 2010. The company is still listed on the Copenhagen Stock Exchange and is also included in the OMX 20 benchmark index. At the IPO, almost 40% of the company's capital was put up for sale. The market capitalisation of the company after the IPO reached SEK 33.7 billion or EUR 4.5 billion. This was one of the largest IPOs in Europe this year.

What is the origin and history of the company Pandora?

Pandora was founded in 1982 as a small costume jewellery store in Copenhagen. The two founders of the company then decided to import costume jewellery from Thailand and were very successful, which led them to start wholesaling. After several years as wholesalers, the two founders started their own company in Thailand in order to have more control over their production.

What is the best technical indicator for the Pandora share?

In order to perform a good technical analysis of the Pandora share price, you must first of all carefully choose the indicators you wish to use. Here, you can choose trend indicators such as moving averages or Bollinger bands or the RSI indicator.

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