The factors in favour of a rise in the Microsoft share price:
Long bull strategies are common on Microsoft's share price, but before you launch into this type of position, you must of course make sure that this American group is able to maintain its growth in the years to come. To do this, it is essential to know the assets at your disposal. This is what we offer you here with a summary of the strengths of this value and the advantages of the Microsoft company.
Microsoft's major asset is undoubtedly its positioning on the global market. Indeed, this company is present in its sector of activity with products recognized for their high quality since about forty years. Thanks to its age and know-how, Microsoft has succeeded in winning over the general public and is now internationally recognized. The group's flagship products with computers and software are currently equipping countless households in developed countries, mainly but also in the rest of the world.
Customer loyalty is also another major asset of Microsoft. Indeed, and thanks to the very strong presence of Microsoft products in most households, the group has a loyal and very large customer base. These products also serve as a support to advertise complementary products or software developed by the company. For example, Windows operating systems always offer the latest updated version to users. Thanks to this well-established marketing system, Microsoft does not have to make much effort to promote its products and naturally renews the needs of its users.
As you may know, Microsoft ranks fifth in the world's largest companies in terms of capital value. This brings us to another undeniable advantage of this company. Indeed, the investment capacities of this group are enormous, which leaves many opportunities for innovation and research but also opportunities for takeovers that can bring a real plus to the group for its future competitiveness. This important capital also offers Microsoft the possibility of implementing a very aggressive marketing strategy that allows it to win more and more prospects.
Despite a system that does not integrate many free software, Microsoft stands out from its competitors in this area with quality products and services. In particular, it offers many options and responsive, high-quality customer support that contributes to the company's brand image.
Finally, the group's financial and economic balance sheet is a real asset to reassure and attract investors. The objectives set are generally achieved.