The factors in favour of a rise in the Merck share price:
The first great advantage of the Merck Group is its brand name, which is known worldwide. The Merck brand is one of the strongest brands in the pharmaceutical industry, which makes it easier to market its products and promote them to physicians and specialists.
In addition, the Merck group has a particularly large and, above all, highly diversified portfolio of pharmaceutical products and treatments. This enables it to reach different segments of the population and to offer solutions to a wide range of health problems and illnesses.
Merck's brand image is also positively supported by the company's charitable activities, especially in the United States, where Merck provides free medical aid to the most disadvantaged people.
Of course, Merck also invests a great deal of money in research and development every year, making it an innovative pharmaceutical company and setting it apart from the competition in this sector.
The strong international presence of the Merck Group is also appreciated, as it markets its products throughout Europe as well as in Africa, Asia, Oceania and Latin America. Through its various laboratories and research centers but also for the commercial part, Merck employs more than 40,000 people worldwide.