MARRIOTT

Analysis of Marriott share price

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If you are one of the many investors interested in Marriott shares then you will find the following information interesting and useful, particularly for your analyses of this asset. We will examine the requirements for the completion of a fundamental analysis of this asset by detailing the factors you should take into consideration. We will also summarise the major data relating to the quotation of this asset on the stock markets and provide a presentation of the Marriott Company and its activities, its major competitors on the market as well as recent strategic partnerships it has implemented. 

Elements that can influence the price of this asset:

Analysis N°1

Firstly, we would attentively monitor strategic operations implemented by the Marriott group with the aim of expanding its presence on an international level.  In fact, the emerging markets notably represent strong potential for this group which will no doubt try and expand its position on them over the long term.

Analysis N°2

We would also follow the innovations implemented by the group with the aim of improving customer services and thereby attracting new clients while engaging the loyalty of their existing customer base. 

Analysis N°3

In the same way we would monitor the growth of work undertaken by the group’s hotels with the objective of modernising and revitalising the brand’s image and reputation with the general public.  

Analysis N°4

We would also monitor the Indian and worldwide hotel activity sectors as well as their growth and positions. 

Analysis N°5

Of course, the competition in this activity sector should be taken into consideration for these analyses. In fact, the entry of a number of international brands into this sector and the strong growth of several Indian brands that have already been present in this sector for a while represent a real threat to this group’s activities. The pricing strategy of this company will therefore be an important factor to compare with those of its adversaries. 

Analysis N°6

Finally we would of course attentively follow the growth in the figures and financial results of the Marriott Group, notably the growth of the group which has displayed a tendency towards stagnation recently.

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General presentation of Marriott

We will now continue by offering you the opportunity to learn more in detail about the Marriott Group and its activities. Possessing a comprehensive basic knowledge relating to this group and its sources of revenue is in fact essential to be able to best anticipate future variations in its share price.

Marriott International is an American group specialised in the hospitality sector, more precisely in the operation of hotels and resorts.

To better understand the activities of the Marriott Group it is possible to divide them according to the different sectors and the turnover generated by each and how:

  • The United States and Canada represent the major part of this group’s income by generating 85.2% of its turnover.  
  • Europe, the Middle East and Africa generate 8.2% of the Marriott Group’s turnover.
  • Finally, the Asia Pacific market represents 6.6% of the group’s turnover.

 

The Marriott Group currently owns and operates over 7,600 hotel establishments which represent over 1,423,000 rooms under the brands J.W. Marriott, The Ritz Carlton, St Regis, W Hotels, The Luxury Collection, EDITION, Bulgari, Marriott Hotels, Sheraton, Westin, Courtyard, Residence Inn, Le Méridien, Fairfield by Marriott, SpringHill, Renaissance, Four Points, AC Hotels by Marriott, Protea Hotels, Element, and Moxy etc.  

These hotels are divided between the franchise hotels with 5,493 establishments and a total of 837,912 rooms, hotels under a management contract with 2,083 establishments and 569,232 rooms, and hotels owned and operated through rentals which represent 66 establishments with 15,900 rooms.

Analysis of Marriott share price
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The major competitors of Marriott

We now offer you the opportunity to learn more about the direct economic environment of the Marriott Group with a presentation of its major competitors in this activity sector.

Hyatt Hotels Corporation

Firstly we would recommend you follow the Hyatt Hotels Corporation, an international hotel chain created in 1957. This company operates its activities in numerous countries worldwide and its registered office is in a modern skyscraper in Chicago, Illinois, in the United States. 

Hilton Group

We would also attentively monitor the American Hilton Group which was created by Conrad Hilton at the beginning of the 20th Century. This hotel group is currently, and has been for a number of years, the second largest hotel group worldwide with more than 4,200 establishments providing over 700,000 rooms. Its hotels are spread across 85 different countries worldwide. In addition, the loyalty programme developed by the company named Hilton Honors includes over 29 million people around the world, over 2.5 million of these joined in 2010 alone.

Intercontinental Hotels Group

Finally, we would also monitor the Intercontinental Hotels Group, an international hotel chain and group based in the United Kingdom that operates its activities under a number of different brand names. The registered office of this group is actually in Denham, Buckinghamshire, just outside of London.


The major partners of Marriott

Following our detailed presentation of the various major competitors of the Marriott Group we will now look at this group’s partners with two detailed examples of recent strategic alliances Marriott has implemented:

Expedia 

Firstly, in 2019, the group signed a partnership agreement with Expedia that accorded wholesale prices and the availability of its hotels.  In fact, following this agreement the giant hotelier announced the implementation of a previous agreement with Expedia whereby Expedia Partner Solutions would become the unique entry portal for the wholesalers that wished to be eligible for preferential tariffs and use of the Marriott facilities on a global level. For Marriott, this agreement enabled it to resolve certain supply and distribution problems as the optimised distribution and supply model provided by Expedia Partner Solutions, the B2B branch of the Expedia Group, eliminated the complexity and inefficacy of the current wholesale supply model of the Marriott hotels. 

Sunwing

More recently, in 2021 to be precise the Marriott Group announced it had doubled its portfolio of ‘all inclusive’ type establishments through its association with the Sunwing Group. Therefore between the time of its association through to mid-2021, 19 franchised establishments which represent 7,000 rooms in 6 destinations will come under Marriott’s Autograph Collection brand. Between now and 2025, the objective is to raise this to 33 establishments. 

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Frequently Asked Questions

What are the hotel and resort brand names operated by the Marriott Group?

The Marriott Group owns and operates various hotel and resort brand names including the following: Marriott Hotels & Resorts, JW Marriott Hotels & Resorts, Renaissance Hotels & Resorts, AC Hotels by Marriott, Courtyard by Marriott, Residence Inn by Marriott, Fairfield Inn by Marriott, Marriott Conference Centres, TownPlace Suites by Marriott, SpringHill Suites by Marriott, Marriott Vacation Club International, Horizons by Marriott Vacation Club, The Ritz Carlton Hotel Company, The Ritz Carlton Club, Marriott Execustay, Marriott Executive Apartments, Marriott Grand Residence Club, Bulgari Hotels & Resorts, Sheraton Hotels & Resorts, and Le Méridien. 

How to buy or sell shares in the Marriott Group?

There are several ways to buy and sell shares in the Marriott Group. You can for example use an investment placement service specialising in American shares or you can use a financial derived product such as a CFD or ETF to speculate on movements in the Marriott share price. 

How to anticipate movements in the Marriott share price?

It is of course possible to anticipate movements in the Marriott share price by completing several types of analysis of this asset. It is therefore best to undertake a technical analysis using charts with the major trend indicators as well as a fundamental analysis that will take into account the exterior events that could bear an influence on the price of this asset.

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