General presentation of Lemonade
Now let's try to learn more about the Lemonade Company and its industry. It is essential to know where the income of this group comes from in order to understand what its challenges and future threats are and how it can tackle them.
The Lemonade Inc. group is an American company specializing in the insurance sector. More specifically, it's a peer to peer property and liability insurance company. The company therefore offers products to tenants and owners in various markets, mainly in the United States, but also content and liability insurance in Germany and the Netherlands.
Regarding the insurance that the group offers in the United States, it covers both stolen and damaged goods and civil liability that protects its customers if they are responsible for an accident or damage caused to another person or their property. The group also offers insurance policies for collective ownerships and cooperatives who rent their property less than 5 times a year in order to protect their real estate and personal property. As a result, Lemonade allows owners and tenants to insure and settle claims for various devices through an application of the same name.
Note that Lemonade uses bots to provide insurance to its customers through the chatbot app and on its lemonade.com website. It also allows consumers to chat with an artificial intelligence system in order to file their claim for compensation. Currently, the Lemonade group employs 279 people.