Trade the Lemonade share!

Analysis before buying or selling Lemonade shares

Trade the Lemonade share!
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If you want to take an interest in the Lemonade share price or invest in this American company, we offer our help with this article which brings together all the information you'll need as part of your analysis of the stock. To anticipate the future variations of this share as soundly as possible, you will have to know its activities and its sources of income perfectly as well as its main competitors on the market and its recent partnerships. We will also explain how to carry out a proper fundamental analysis of this share with the elements to integrate and interpret.

Elements to consider before selling or buying Lemonade shares

Analysis N°1

You should first monitor the insurance market in general, especially in countries in which the group is present such as the United States, the Netherlands and Germany.

Analysis N°2

The global economic health also has a more or less direct impact on this sector of activity as a whole and therefore on the Lemonade company in particular. These figures and data should be closely monitored.

Analysis N°3

The Lemonade competition should also be an area to focus on. You should particularly take into account the evolution of the distribution of market shares of each of the companies present in the same geographic sector and in the same sector of activity as well as their major news.

Analysis N°4

As with all insurance companies, certain events can cause significant losses at Lemonade including natural disasters, wars and other attacks and health events. These elements must therefore be focussed on.

Analysis N°5

You should also keep an eye on the group's strategy aimed at developing both its portfolio of products and services and expanding its international presence.

Analysis N°6

Finally, it's important to keep an eye on the results of the company which are published each year and each quarter by comparing them with the expectations and the previously set objectives.

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General presentation of Lemonade

Now let's try to learn more about the Lemonade Company and its industry. It is essential to know where the income of this group comes from in order to understand what its challenges and future threats are and how it can tackle them.

The Lemonade Inc. group is an American company specializing in the insurance sector. More specifically, it's a peer to peer property and liability insurance company. The company therefore offers products to tenants and owners in various markets, mainly in the United States, but also content and liability insurance in Germany and the Netherlands.

Regarding the insurance that the group offers in the United States, it covers both stolen and damaged goods and civil liability that protects its customers if they are responsible for an accident or damage caused to another person or their property. The group also offers insurance policies for collective ownerships and cooperatives who rent their property less than 5 times a year in order to protect their real estate and personal property. As a result, Lemonade allows owners and tenants to insure and settle claims for various devices through an application of the same name.

Note that Lemonade uses bots to provide insurance to its customers through the chatbot app and on its website. It also allows consumers to chat with an artificial intelligence system in order to file their claim for compensation. Currently, the Lemonade group employs 279 people.

Analysis before buying or selling Lemonade shares
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The major competitors of Lemonade

Lemonade differs from most companies in the insurance sector as it operates digitally and uses artificial intelligence in particular. So, if you want to study the competitors, it is recommended to focus on these new types of insurance called Assurtechs so here are the main players:


This French start-up is also specialized in home insurance and protection and was created in 2016. In addition to offering insurance contracts, Luko markets tools designed to limit energy consumption and anticipate potential accidents. This company recently raised significant funds in an attempt to position itself in the American market.


This German company is also an insurance company that allows its clients to choose the best option between public or private insurance, to automate reimbursements and gain autonomy with decision-making tools.


This British company specializes in home insurance aimed at making purchasing fair and easy for its customers. It runs under the Aventus operating system and is part of the Freedom portfolio.

Indio Technologies

This American company is also a direct competitor of Lemonade as it is already well established in the United States and recently announced its arrival in Canada. It offers services to simplify the process of applying for and renewing business and personal insurance through a platform including smart forms, a document download area and electronic signature.


Finally, another interesting competitor to follow is the Canadian company Insurego which recently bought the insurtech Covera in order to set up a platform that automates all the repetitive tasks that are encountered in the insurance sector.

The major partners of Lemonade

As you can see, the Lemonade group is encountering more and more competition with regard to the growing business sector in which it operates. But it is also able to set up strategic partnerships as shown below:


Recently in 2020, the Lemonade group set up a partnership aimed at entering the German market by partnering with AXA Germany and through a multi-year reinsurance agreement with the aim of sharing the risk related to insurance. This strategic collaboration makes it possible to intelligently combine the expertise of the market and the important networks of a world leader with Lemonade's business model and instant technology. Through this partnership, AXA can rethink insurance from the customer's point of view and try to encourage innovation and autonomous partnerships. Its collaboration with Lemonade is strategically oriented since reinsurance represents a first step in this direction. In this respect, Lemonade will be authorized and supervised by the Dutch Central Bank and has its headquarters in Amsterdam. Since the establishment of this partnership, Lemonade allows residents of Germany to take out a new insurance policy or change insurer with an existing insurer and all through its app or website.

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Frequently Asked Questions

When was Lemonade’s first listing on the stock market?

It was on July 3rd 2020 that the Lemonade Company entered the stock market with an IPO on the NYSE market. On its very first day of trading, the Lemonade share saw its price climb by almost 140% in a single session. While its introductory price was set at $ 29, it ended the day at over $ 69.41. This first successful listing session enabled the American start-up to capitalize over $ 3 billion.

Where and how can you follow the Lemonade share price live?

The Lemonade share price is currently listed on the NYSE US Stock Market. But to keep track of this live price and keep track of the main developments, you should refer to an innovative and real-time stock chart. You can choose a chart allowing several types of display over several periods and on which you can also display certain interesting trend or volatility indicators.

How to know the future variations of the Lemonade share price?

If you want to start on the right foot and anticipate as well as possible the future variations of the Lemonade share price, the best thing is to start by gathering as much knowledge as possible about this stock as well as performing relevant analyses of its price through technical analysis along with a fundamental analysis or sector analysis or financial analysis of the company.

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