First of all, we know that Lagardère shares are highly sensitive to airport traffic. The health of the air transport sector therefore has a strong impact on the group's sales and revenues, particularly in France and the USA. The same applies to European and American sporting events, which usually generate additional revenue for the group. It is therefore advisable to keep a close eye on these two points.
It is interesting to analyze the evolution of Lagardère's profitability by comparing its revenue but also its net income over the last two years. For example, in 2018, the group had a turnover of €7,258 million and in 2019, this turnover has slightly decreased to €7,200 million. But the net result showed an even bigger drop from 194 million euros in 2018 to 11 million euros in 2019.