Trade the Kraft Heinz share!

Analysis before buying or selling Kraft Heinz shares

Trade the Kraft Heinz share!

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Before buying shares in the American Kraft Heinz Group and starting to trade in its stock market share price we recommend you take a few minutes to learn more about this company and its activity sector. In fact, to complete a comprehensive analysis of this asset you should know the information that we shall reveal in this article such as the major activities and sources of income of this group, its principal direct competitors on the market, as well as details relating to this company’s recent partnerships. We will also explain here how to implement a full fundamental analysis of this share price with the factors and publications that you need to follow through the current events of this company.  

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Information on Kraft Heinz shares
ISIN code: US5007541064
Index or market: Nasdaq

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Elements to consider before selling or buying Kraft Heinz shares

Analysis N°1

We would notably monitor the demand for products and services in the health and well being sector.

Analysis N°2

The growth in the restaurant sector is also a significant factor to monitor as this sector generates a large part of the demand for this group’s products.

Analysis N°3

We would also follow with interest the competition in this activity sector with new products and operations undertaken by this company’s major competitors that may lead to a loss of market part by this company. 

Analysis N°4

Finally, we would also recommend paying attention to the increase in security regulations implemented by the worldwide food authorities.

Analysis before buying or selling Kraft Heinz shares
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General presentation of Kraft Heinz

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In this section we offer you the opportunity to learn more about the Kraft Heinz Group and its activities with explanations on its major products and the profits generated by each part.

The Kraft Heinz Company is an American company in the food sector that specialises in the manufacture and sales of food products. To this end Kraft Heinz owns many brands including Kraft, Heinz, ABC, Capri Sun, Classico, Jell-O, Kool-Aid, Lunchables, Maxwell House, Oscar Mayer, Ore-Ida, Philadelphia, Planters, Plasmon, Quero, Weight Watchers, Smart Ones, and Velveeta.

It is possible to categorise this group’s products according to the turnover generated in the following manner:

  • Ketchups, sauces and other condiments represent 25.7% of this company’s turnover.
  • The dairy products generate 20.1% of the turnover.
  • The snacks and fast and frozen foods represent 19.5% of the group’s turnover. 
  • The drinks sector including cold, energy, juice and coffee drinks represent 11.2% of its turnover.
  • Meat and seafood products represent 9.5% of the turnover.
  • The sweets, desserts and snacks products represent 7.7% of the turnover.
  • The dietary foods and infant food sectors generate 2.9% of the company’s turnover with cereals, milk, biscuits and other products.
  • Finally, 3.4% of the group’s turnover is from other types of products.

Concerning the geographical distribution of the Kraft Heinz activities we note that this group achieves 69% of its turnover in the United States, 10.3% in Europe, the Middle East and Africa, 8.3% in Canada and the remaining 12.4% in other areas worldwide.

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The major competitors of Kraft Heinz

Let us now pass on to a global presentation of the major competitors of the Kraft Heinz Group on the market with companies that exercise activities in the same sector and the same categories.

General Mills

This American company is specialised in the food sector and is currently in sixth position worldwide. It holds around 100 brands in its portfolio which includes certain leading household brands including Green Giant, Häagen Daz, Yoplait, Parampara, Nature Valley and Old El Paso.

Campbell Soup Company

This is another multinational American food company that produces and sells food products including soups, biscuits and drinks. This company’s products are exported to no less than 120 different countries worldwide.


The French group Danone is also a competitor of Kraft Heinz. This is a multinational company which is quoted on the stock markets and in particular is included on the CAC 40 French national stock market index. 


Finally, the Swiss group Nestle is also a major player in this activity sector on a global level. In fact this is the largest food company worldwide as well as the largest dairy company in the world. Nestle produces a large range of food and drinks products for human consumption as well as animal foods and is one of the leading innovating companies in this sector in Europe through the Nescafe and Bolino brands as well as many other household names.

The major partners of Kraft Heinz

In the past, the Kraft Heinz Group regularly implemented strategic partnerships with other companies with the aim of accelerating its growth or increasing its profitability. Here are two concrete examples of this type of strategic alliances to assist you in better understanding their strategy.

Nissin Food

Firstly in 2019 it was with the Indian subsidiary of the Japanese company Nissin Foods that Kraft Heinz signed a distribution partnership concerning its ketchup and new product launches. It should be remembered that Nissin Food possesses a network of over 250,000 shops in India.


In 2016 the Kraft Heinz Group signed a production partnership with the Land’Or Company with the aim of producing cheeses from this group with several varieties under the Kraft Heinz brand.

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Frequently Asked Questions

When did the Kraft and Heinz companies merge?

It was in March 2015 that the Kraft Foods and the Heinz companies announced their merger through the creation of a new company Kraft Heinz, with 51% of the shares held by the Heinz Group through 3G Capital and Berkshire Hathaway and 49% by the shareholders of Kraft Foods. This merger included an extraordinary dividend of 10 billion dollars paid by the Heinz shareholders.

On which markets is the Kraft Heinz share price quoted?

The Kraft Heinz share price is currently quoted on the NYSE American stock market, otherwise known as the New York Stock Exchange in the United States. More precisely this company is quoted in a continuous manner on the Nasdaq Global Select Market and is also included in the Nasdaq 100 stock market index. It is therefore a company with one of the highest stock market capitals in America and exercises its activities on an international level.

How to analyse the Kraft Heinz share price over the long term?

If you are implementing a long term strategy on the Kraft Heinz share price then it is recommended you favour a fundamental analysis of this asset instead of a technical analysis that is more often used for short term strategies. You will therefore need to analyse all the information regarding events and announcements, particularly the financial news and figures relating to this company.

Trade the Kraft Heinz share!
82% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you can afford to take the high risk of losing your money. This is an advert for trading CFDs on Plus500