First, the geographical development of the group's brands will be monitored on an international level with the opening of new stores and the renovation of old points of sale.
If you are a private investor and you are interested in Kingfisher stock, we suggest you discover through this sheet all the information and advice you need to carry out live price analyzes. In particular, you will find information about the activities of this company, its competitors and partners, but also a historical technical analysis of its price and important stock market data to include in your fundamental analyses of this stock.
First, the geographical development of the group's brands will be monitored on an international level with the opening of new stores and the renovation of old points of sale.
We will also keep a close eye on Kingfisher's acquisitions abroad, particularly the acquisitions of chain stores, which could enable it to improve its profitability and establish itself in new geographical areas.
The diversification of the group's activities is also important because it represents an opportunity for new sources of income. It is therefore essential to monitor Kingfisher's news and any announcements to that effect.
The group's quarterly or annual financial results are of course an important part of your fundamental analysis of Kingfisher.
Finally, we will keep an eye on the competition in this sector of activity and on the evolution of the market shares of each of its major players as well as their most influential publications.
Kingfisher is a British company specialized in the sale and distribution of home improvement items. It is the leader in this particular sector of activity in Europe and the company also ranks as second in the world in this field.
The products offered by this company are sold through numerous stores located in several countries and distributed as follows:
It is therefore in the United Kingdom and Ireland that the group Kingfisher generates most of its turnover with 44.4% of its total turnover. Then comes France with 37.9% of its turnover, then Poland with 10.6% of its turnover, the rest is generated in other countries which we mentioned before.
Even if the sector of home improvement and of the distribution of items in this field is not very competitive in Europe, Kingfisher is not the only group trying to build itself a reputation in this sector of activity, the group faces competition by a few other companies that you should know about.
Kingfisher is in fact number two in the world in this sector of activity and its main competitor has always been the group Adeo which owns the brands
Of course, there are also other companies that are less important, but which still represent a competition to the giant Kingfisher with among others, Mr. Bricolage and Bricomarche each one holding 10% of the market shares as well as other even smaller competitors such as Bricorama and Brico Leclerc.
In order to become the key player in the sector of home improvement and of the distribution of construction items, that it is today, the giant Kingfisher had to put in place very specific development strategies that are based on certain strategic alliances. Therefore, we invite you to find out some examples of these association to other companies to understand better the impact that such associations could have on the course of this asset.
In 2011, Kingfisher moved closer to the outsourcing company Atos, as part of an extended partnership. The contract, was signed for a period of 4 years then, in it, Atos engaged to take care of the computer park services of the company as well as of the operating supervision, technical administration and the development of software for the company in Europe. In total, there are more than 286 stores in France, Spain, Poland and Russia that are affected by this agreement.
In 2014, Kingfisher also started negotiations with one of its main competitors Mr Bricolage, to bring the two companies closer. A preliminary agreement without engagement was signed then between both entities regarding the redemption by Kingfisher of all shares of Mr Bricolage held by ANPF, or nearly 42% of its capital and the shares of this company held by the Tabur Family which accounted for 26.2% of the capital, for a total of 68.1% of its capital at a price of €15 per share. However, this partnership that would have propelled Kingfisher as the leader of the home improvement stores in the world did not take place and this partnership was finally abandoned.
A detailed knowledge of the Kingfisher Company and its activities is of course necessary to trade effectively on this stock market share as well as successfully predict the movements in this company’s share price, you should also be able to ascertain if this company will be able to increase its growth in the coming years or if it is threatened by certain factors. For this you will need to compare its advantages and disadvantages, its strengths and weaknesses and this is what we shall now examine here in detail.
We shall commence this comparative study with a detailed summary of the major strengths of the Kingfisher Group:
Of course, the Kingfisher Group also has certain weak points that should also be taken into consideration when preparing an investment strategy on this share price on the stock markets. Here as follows are details of this company’s principal weak points:
As you may observe, Kingfisher offers a number of advantages but also presents certain disadvantages. You will therefore need to take all these factors into account as well as environmental elements before starting your analyses of this asset on the stock market and launching into trading.