General presentation of JCDecaux
The French company JCDecaux is currently the leading international outdoor advertising company. Its activities can be divided into different divisions according to the share of turnover they generate, as follows:
Street furniture currently accounts for more than 44.9% of the company's turnover with the sale of advertising space in shopping centres as well as on street furniture such as bus shelters, automatic public toilets, newspaper kiosks or road signs. In total, more than 500,000 advertising spaces were sold by the group in 2016. The company also sells, rents and maintains street furniture and has recently become the world's leading self-service bicycle rental company.
Transport media and terminals then represent 40.5% of the company's total revenues. We are also the international leader in this sector with sales of advertising space in airports, on and in buses, subways, trains, tramways, stations and other transit terminals. As part of these activities, we will sell more than 350,000 advertising spaces in 2016.
Traditional and illuminated billboards represent 14.6% of the company's revenue. JCDecaux is the European leader in this sector with over 160,000 billboards sold in 2016.
JCDecaux makes most of its profits in France and Europe, including the United Kingdom, but also has operations in other parts of the world such as Asia-Pacific, North America and the rest of the world to a lesser extent. It employs over 11,741 people in various countries.
Photo credits: Tom Page - Flcikr