Any efforts made by the Henkel Group to further develop its marketing strategy will be interesting to consider as they could boost Henkel's visibility and therefore sales.
While Henkel's headquarters are based in Düsseldorf, its production sites are located in Western Europe (2%), Asia-Pacific (19%), Eastern Europe (19%), North America (11%), Africa and the Middle East (11%) and Latin America (8%). The group thus has employees of different nationalities.