General presentation of Groupon
Let's now take a closer look at Groupon and its industry. It is indeed essential to have a good knowledge of this company and its sources of profit if you want to anticipate its future growth and its evolution over time.
Groupon is an American company that specializes in online commerce. Specifically, the company operates local online shopping marketplaces around the world by connecting merchants with consumers and offering them discounted goods and services.
In terms of organization, Groupon operates through three main segments, including North America, including the United States and Canada, EMEA, which corresponds to Europe, the Middle East and Africa, and the rest of its international activities, i.e. the rest of the world.
Groupons also offers three main categories of goods and services, as follows:
- Local offers that correspond to the offers of local and national merchants as well as local events.
- Goods that offer customers the opportunity to find deals on goods in a variety of product lines including electronics, sporting goods, toys, jewelry, housewares or fashion.
- Travel that offers discounted or market rate travel deals including hotels, airfare or packages covering domestic or international travel.
Currently, Groupon employs 6,345 people worldwide.
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