General presentation of Ford
An excellent knowledge of the Ford Group is important if you want to build up a good analysis of its share price. Here we will explain who Ford is, how it generates its main revenues and how it is positioned in the international market.
The Ford Motor Company Group is an American company that operates in the automobile manufacturing sector. More specifically, the group is now one of the world's leading car manufacturers.
After many years as the world's second largest manufacturer after General Motors, the group moved up to third place in 2004, overtaken by the Japanese manufacturer Toyota. It was then overtaken by the German Volkswagen Group in the world rankings, followed by the Stellantis Group, which also took a place after the merger of PSA and Fiat Chrysler. The Ford Motor Company currently employs over 350,000 people worldwide.
In order to better understand the activities of the Ford Group, it is possible to divide them into different divisions according to the share of turnover they generate and in this way:
- Firstly, the sale of vehicles represents the major part of the company's income with 91.2% of turnover. In 2020, the group sold over 4.2 million vehicles under the Ford and Lincoln brands.
- The next largest business is financial services, which generate the remaining 8.8% of turnover. These services mainly concern the financing of vehicle purchases.
It is also interesting to know the distribution of the group's turnover from a geographical point of view. Ford generates 64.9% of its turnover in the United States, 6.9% in Canada, 5.1% in Germany, 4.8% in the United Kingdom, 0.8% in Mexico and 17.5% in the rest of the world.
Photo credits: Mike Mozart - Flickr