The major competitors of Europcar
While the Europcar Group is currently the leading car rental company in Europe, it is also in competition with other companies that you should know about before you start investing in its stock. Here are the competitors that you need to take into account according to the segments concerned.
In the area of car rental to private customers, the companies that stand out are Avis, Rent-a-Car, Fraikin, Ubeeqo, PBSC Solutions and Arval.
As far as car rental for business customers and companies is concerned, the companies Sixt, Budget, Avis and Hertz, most of which also offer vehicles for private individuals, are worth mentioning.
Finally, we should not forget to take into account the indirect competition represented by certain innovative companies such as Drivy, which offers a car rental service between individuals, or BlablaCar, which also offers carpooling services between individuals.
When performing fundamental analysis of Europcar stock, consider including an analysis of these competitors.
The major partners of Europcar
The partnerships and strategic alliances that Europcar is developing with other companies are important elements to take into account when analyzing this value. To better understand the value of following these announcements, here are two recent examples of major partnerships implemented by Europcar.
Franchise of North America Inc
First and foremost and in 2013, the Europcar group signed a strategic partnership with the Franchise of North America Inc group which is notably the owner of the Advantage brand and operates in the United States. The two companies have joined forces to offer joint services to their customers. This alliance strengthens Europcar's strategic positioning in the rapidly expanding US market and completes its range of innovative mobility solutions by responding more effectively to the needs and expectations of its customers.
More recently, in 2016, Europcar set up a strategic commercial partnership with the airline Air Caraïbes. This agreement, signed for a period of 3 years, aims to provide Air Caraïbes passengers with a flexible and quality service during their customer journey by integrating car rental into the flight reservation systems. In addition to allowing these passengers to book their rental car at the same time as their flight, this system allows them to benefit from advantageous pricing on this rental. For Europcar, the advantage is of course a new distribution channel and greater visibility.
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