First of all, you'll need to follow the various technological developments that the Etsy group will bring to its online sales platform. Innovation is at the heart of this business sector and the group must perform well in order to face increasingly aggressive competition. You should learn about R&D investments or technological partnerships in particular.
The capital of the Etsy group is partly owned by large shareholders including Accel Partners with 12.2%, The Vanguard Group with 9.48%, Wellington Management with 6.74%, Burda with 4.67%, Fidelity Asset Management with 3.74%, Janus Capital management with 3.67%, Renaissance Technologies with 3.58%, Starboard Value with 3.57%, Tiger Global Management with 3.52% and Cadian Capital Management with 3.31%.