General presentation of Dia
Dia, which stands for Distribuidora Internacional de Alimentación, and whose name you probably already know, is a Spanish group specialized in large-scale food distribution. With a network of over 7,500 Dia and Schlecker supermarkets worldwide, it makes most of its profits in the Iberian Peninsula, but also in Brazil, Argentina, China, Portugal and France. In fact, the Dia supermarket chain follows a franchising model, which allows individuals to take over the management of one of the supermarkets and to pay back part of the profits to the whole company. Thus, through its stores around the world, it employs about 70,000 people between its own staff and those of the franchises.
Founded in Spain in 1979, it opened its first store in Madrid that year and quickly expanded worldwide. Over the years, several European parent companies have bought and sold their stakes in Dia, changing the names and stores of the group. This is the case, for example, of Carrefour, which in 2007 bought the 'Plus' supermarkets in Spain and integrated them into Dia, while in 2014 Dia sold the company to Carrefour in France.
Today, the group has well-established supermarkets in its sector and has a wide scope of action against them. Its business model is based on hard and soft discounting and its stores offer products tailored to each market through local brands and its own private label.
Dia's share price is listed on the Spanish Mercado Continuo market and is an integral part of the main index of the Spanish stock exchange, the Ibex 35.
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