General presentation of Criteo
Of course, it is important to know a company well before trading its stock. Thus, as far as Criteo is concerned, we suggest that you discover here a complete presentation of this company and its activities in order to help you understand what its future stakes may be and in which sector it operates.
Criteo SA is a French company that operates in the digital sector. More precisely, this company is specialized in digital marketing and performance.
The Criteo Group's solution includes the Criteo Engine, the company's data assets, access to inventory and its advertiser and publisher platforms.
The Criteo Engine consists of various machine learning algorithms such as predictive algorithms, recommendation algorithms, bidding algorithms, creative algorithms and the overall hardware and software infrastructure. The system is responsible for delivering ads through multiple marketing channels and formats such as display banner ads, native banner ads and marketing messages sent to opt-in email addresses.
Ads are delivered to all devices and screens including desktop and laptop web browsers, mobile web browsers on smartphones and tablets, and mobile applications.
Criteo is present in more than 90 countries through a network of more than 30 international offices based in Europe, the Americas and Asia Pacific. It currently employs nearly 2,594 people.
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