General presentation of Coty
The Coty Group is an American group specialising in beauty and care products. It was created in 1904 in Paris by François Coty and has since become one of the largest players in this sector in the world.
The Coty Group mainly produces and markets perfumes, cosmetics and skin and body care products. It has gained a lot of notoriety since its launch thanks to partnerships with major fashion designers and certain international celebrities, particularly with regard to its fragrances. He also created the Céline Dion fragrance line, which has been a huge success.
But the Coty company also owes its success to the acquisition of many other companies and brands. Thus, the brands belonging to Coty can be divided into three main categories with :
- The different brands in the Coty Beauty range which include Adidas, Lady Gaga, Beyoncé Parfums, Pierre Cardin, Céline Dion, Chupa-Chups, Beckham, Playboy and Kylie Minogue.
- The various brands in the Coty Prestige range which include Balenciaga, Calvin Klein, Roberto Cavalli, cerruti, Chloé,Chopard,Davidoff, Guess,Gucci, HugoBoss, Marc Jacobs,Tiffany, Vera Wang, Vivienne Westwood, Burberry and Lacoste.
- Finally, the various brands of the Coty cosmetics range with notably OPI, Philosophy, Lancaster,Chloé, Rimmel or Bourjois.
Thanks to this diversity of ranges and products, Coty has been able to position itself on the international cosmetics market.