General presentation of Carnival
We shall now continue with a review of the Carnival Company’s activities and its different sources of revenue. This will assist you in anticipating the challenges to its future growth.
The Carnival Group is an American company specialised in the cruise ship sector that owns and operates a number of related brands including Carnival Cruise Line, Holland America Line, Princess Cruises, Seabourn, Cunard, AIDA Cruises, Costa Cruises, P & O Cruises and P & O Cruises Australia.
To better understand the group’s activities it is possible to divide them amongst a number of sectors depending on the amount of turnover generated in each way:
- The sale of cruises represents the major part of this company’s activities with 98.1% of its turnover. This particularly relates to the sale of tickets and the optional services available aboard the cruise ships.
- The remaining 1.9% of this company’s turnover is from the sale of holidays in Alaska and Canada through its travel agents Holland America Tours and Princess Tours.
The Carnival group currently operates a fleet of 104 cruise ships with a total capacity of 236,910 passengers.
It can also be advantageous to know the geographical distribution of the Carnival Group’s revenue that is generated as follows: 55.2% of this company’s turnover is from North America, 30.4% in Europe, 12.6% in Australia and Asia and 1.8% from the rest of the world.
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