General presentation of Booking
To properly analyse the Booking stock, you must first know the company and its activities perfectly. For the best chances of success, it's essential to understand how Booking generates its income to predict its growth or recession depending on certain events. Here is a quick overview of the group.
The Booking Holding Inc. group is an American group specializing in the tourism and travel sector. More specifically, the company is currently one of the world leaders in the online travel agency sector.
Among the services offered by the company, which operates exclusively on the Internet, the possibility to book a hotel, rent a car, book a plane ticket, take advantage of combined stays, tailor-made trips and even book a cruise.
It's also interesting to know the geographical distribution of the income of the Booking group. Although based in the United States, Booking only achieves 10.2% of its turnover on the American market. It is in fact in the Netherlands that it achieves the largest share of its income with 77.6% of its turnover. The rest of the turnover, i.e. 12.2%, is generated in the rest of the world.
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