BLACKBERRY

Analysis of BlackBerry share price

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The Blackberry share, which has a high volatility, can be analysed on the basis of various known elements and factors. Let's take a look at the detailed activity of this company, to better understand how it works and its opportunities, as well as a complete technical analysis of its historical share price on the stock charts of the last ten years.

Elements that can influence the price of this asset:

Analysis N°1

Firstly, we know that Blackberry is often offered buyout offers or financing offers from large companies. It goes without saying that this type of event and the responses given will have a direct impact on the share price.

Analysis N°2

The way in which the Blackberry Group can use its very large customer base to offer new products is also an important consideration if you wish to invest in this share.

Analysis N°3

We will also monitor the implementation on future devices of features that are very common in competing devices of the Apple and Samsung brands, as well as partnerships set up with resellers or suppliers in order to generate more profits.

Analysis N°4

Blackberry must also focus on the development of smartphones that are easier to use and more ergonomic in order to compete successfully with the giants in this sector.

Analysis N°5

Finally, all investments, buyouts or mergers implemented by Blackberry as well as investments in research and development are signs of future innovation that you should take into account.

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General presentation of BlackBerry

The BlackBerry Ltd group develops hardware and software solutions for mobile communication. It provides platforms that support multiple wireless network standards with the development of integrated hardware and software services. The
company's solutions enable access to information, including email, voice, instant
messaging, short message services, internet and intranet applications and browsing.

Its technology also enables third-party developers and manufacturers to enhance their products and services through software development kits, wireless data connectivity, and other third-party support programs.

The BlackBerry share price is currently listed on the NYSE and includes the calculation of the Nasdaq Stock Market Index.

Historical stock market graphs show us a marked stability of micro-movements since 2013.

Analysis of BlackBerry share price
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The major competitors of BlackBerry

The Blackberry group was one of the very first mobile phone manufacturers to develop innovative Smartphones and has therefore long been on the podium of the leaders in this sector. However, in recent years, it has been facing strong competition from other major manufacturers and is even threatened today by newcomers offering connected mobile terminals at more attractive prices. If you plan to speculate on the Blackberry share price online, we recommend that you closely follow the evolution of this market and the competition in this sector. To help you do this, here is a list of the world's leading smartphone manufacturers, ranked according to their importance in the market.

Huawei

It is Huawei who occupies third place in the world rankings.

Other competitors

Next come smaller manufacturers such as Oppo or Vivo.


The major partners of BlackBerry

Samsung 

In 2014, Blackberry had signed a partnership with Samsung for the integration of the fleet management platform developed by Blackberry into certain mobile terminals of the Samsung Galaxy range.

PT Tiphone Mobile

In 2016, Blackberry has decided to stop manufacturing smartphones to focus on business services with the creation of software. It has therefore entered into a joint venture agreement with PT Tiphone Mobile Indonesia in India, called PT BB Merah Putih, which will be in charge of manufacturing the brand's devices.

Renesas Electronics

Also in 2016, Blackberry announced the establishment of a strategic partnership with a chip manufacturer in Japan, Renesas Electronics, the University of Waterloo and Polysinc, a technological platform, in the field of autonomous vehicles considered as a possible reconversion of the group.

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The factors in favour of a rise in the BlackBerry share price:

In order to invest wisely on the Blackberry share price, it is necessary to have a good knowledge of the strengths and weaknesses of this stock and therefore the strengths and weaknesses of this company in order to anticipate as accurately as possible future changes in its profitability and growth. So here are first of all the advantages that this group has.

First of all, we can of course mention as one of Blackberry's greatest strengths its very positive reputation among its user customers. Indeed, Blackberry is at the origin of the creation of a mobile technology that was quickly recognised as one of the most innovative. In particular, Blackberry benefits from a very positive brand image among its professional customers, which it has made its core target.

The Blackberry group's mobility and portability activities are also supported by the fact that the devices developed by the group can be used by all mobile phone operators and therefore work anywhere in the world. This is of course a real strength for the international expansion of this company.

The security of the devices on which the Blackberry group bases its strategy of conquering the professional market is another undeniable asset for this brand. Indeed, the devices developed by Blackberry are known to be more secure than those developed by the company's main competitors. They integrate various security features that are particularly appreciated by companies and professionals who use these devices for their virtual private networks or VPNs.

Finally, Blackberry is a brand that is very attractive to consumers and shareholders alike because of the juicy and trustworthy contracts that the group has signed with certain government agencies such as the FBI or the CIA in the United States. These contracts attest to the quality of the security of the devices, which makes it possible to process, without risk, sometimes extremely sensitive information.

The factors in favour of a drop in the BlackBerry share price:

We have just unveiled to you what the Blackberry Group's major current strengths are and therefore what are the elements likely to support the growth of this company in the years to come and indirectly the growth of its share on the stock market. But before coming to such a conclusion and taking a long position on this stock, you must also be able to take into account the risks that weigh on this company and therefore its main weaknesses. Here they are in detail.

First of all and if Blackberry has become a reference brand for companies and professionals worldwide, the fact that it now concentrates most of its activities in this field is also a weak point. Indeed, the company has not managed to position itself correctly in the smartphone segment for individuals in the face of very strong competition from the Apple or Samsung groups, which have rapidly gained a foothold in this market. This naturally exposes Blackberry to a greater risk of losses in the event of a recession in the professional market.

It is also noticeable that Blackberry is encountering more and more difficulties in attracting and retaining certain customers such as small and medium sized companies. Indeed, these companies, which have to buy relatively expensive software to use this brand's devices, tend to turn more and more to the lower cost competition. This loss of market share is also the result of the significant efforts made by Apple and Samsung to meet the needs of businesses with devices that have the same security levels as Blackberry devices.

Finally, still concerning the weak points of Blackberry, we can also underline the lack of ergonomics of its devices compared to those of the competition and the lack of advertising around this brand. The customers, even professionals, are thus more and more tempted to respond positively to the offers of its competitors whose brand is better known and whose devices are easier to use for the employees of companies who already use them on a personal basis.

The information supplied here is only for indicative purposes and should not be used without the completion of a comprehensive and complete fundamental analysis of this asset notably taking into account exterior data, future publications and announcements and all fundamental events and news that could influence the strengths and weaknesses or make them more or less significant. This information does not in any way constitute recommendations relating to the completion of transactions.

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