Trade the BlackBerry share!

Analysis before buying or selling BlackBerry shares

Trade the BlackBerry share!

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The Blackberry share, which has a high volatility, can be analysed on the basis of various known elements and factors. Let's take a look at the detailed activity of this company, to better understand how it works and its opportunities, as well as a complete technical analysis of its historical share price on the stock charts of the last ten years.

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Information on BlackBerry shares
ISIN code: CA09228F1036
Ticker: NYSE: BB
Index or market: NYSE

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Elements to consider before selling or buying BlackBerry shares

Analysis N°1

Firstly, we know that Blackberry is often offered buyout offers or financing offers from large companies. It goes without saying that this type of event and the responses given will have a direct impact on the share price.

Analysis N°2

The way in which the Blackberry Group can use its very large customer base to offer new products is also an important consideration if you wish to invest in this share.

Analysis N°3

We will also monitor the implementation on future devices of features that are very common in competing devices of the Apple and Samsung brands, as well as partnerships set up with resellers or suppliers in order to generate more profits.

Analysis N°4

Blackberry must also focus on the development of smartphones that are easier to use and more ergonomic in order to compete successfully with the giants in this sector.

Analysis N°5

Finally, all investments, buyouts or mergers implemented by Blackberry as well as investments in research and development are signs of future innovation that you should take into account.

Analysis before buying or selling BlackBerry shares
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General presentation of BlackBerry

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Before you start analysing Blackberry's share price online, it is essential that you are able to understand who this company is and what its main activities are. This is what we propose you discover here in detail with a complete presentation of this company:

The Blackberry Group Limited is a Canadian company that operates in the computer sector. More specifically, the company specialises in providing software and security services to businesses and governments worldwide.

In order to better understand the BlackBerry Group's activities, they can be divided into different segments according to the share of turnover they generate and in this way:

  • The cybersecurity sector is the main sector in which the group operates and alone accounts for more than 69.5% of turnover with, in particular, BlackBerry QNX, BlackBerry Certicom, BlackBerry Radar, BlackBerry IVY and other applications in the field of IoT, but also the Blackberry Spark software platform, BlackBerry AtHoc, Blackberry Alert and SecuSUITE. This segment thus includes software licences which are grouped with support, maintenance and professional services. 
  • The licensing and other segment generates the remaining 30.5% of the company's revenue and includes the Company's intellectual property and settlement agreements and its service access fee business.

The group also leverages artificial intelligence or AI and machine learning to provide solutions in the areas of cyber security and data privacy, endpoint security, endpoint management, encryption and embedded systems. The group currently employs over 3,497 people.

Photo credits: ©adrianhancu/123RF.COM

The major competitors of BlackBerry

The BlackBerry Group is now mainly active in the field of cyber security and software and is no longer active in smartphones. It therefore faces strong competition from major players in this sector, the main ones being


This company formerly known as Symantec is an American company specialising in computer software and more specifically in utility software for PCs that run on Microsoft.


Another competitor to BlackBerry is the German group SAP, which specialises in the sale of software, particularly management and maintenance systems, mainly to companies and institutions worldwide. It is the leading software developer in Europe and the fourth largest in the world.


Another French company specialising in digital services, Capgemini is one of the world's leading consulting firms in this field. Capgemini offers services in the field of IT data security and is listed on the Paris stock exchange. It is part of the CAC 40 stock market index, which is the benchmark index for the Euronext Paris market.

Cisco Systems

Finally, this American IT company used to specialise in network equipment such as routers and switches for the Internet and in servers, and was the most expensive company in the world in 2000 just before the dot-com bubble burst. However, it has now become the world's leading designer, developer and seller of networking equipment for the Internet, which accounts for most of its business.

The major partners of BlackBerry


In 2014, Blackberry had signed a partnership with Samsung for the integration of the fleet management platform developed by Blackberry into certain mobile terminals of the Samsung Galaxy range.

PT Tiphone Mobile

In 2016, Blackberry has decided to stop manufacturing smartphones to focus on business services with the creation of software. It has therefore entered into a joint venture agreement with PT Tiphone Mobile Indonesia in India, called PT BB Merah Putih, which will be in charge of manufacturing the brand's devices.

Renesas Electronics

Also in 2016, Blackberry announced the establishment of a strategic partnership with a chip manufacturer in Japan, Renesas Electronics, the University of Waterloo and Polysinc, a technological platform, in the field of autonomous vehicles considered as a possible reconversion of the group.

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Positive factors for BlackBerry shares
The factors in favour of a rise in the BlackBerry share price:

In order to invest wisely on the Blackberry share price, it is necessary to have a good knowledge of the strengths and weaknesses of this stock and therefore the strengths and weaknesses of this company in order to anticipate as accurately as possible future changes in its profitability and growth. So here are first of all the advantages that this group has.

First of all, we can of course mention as one of Blackberry's greatest strengths its very positive reputation among its user customers. Indeed, Blackberry is at the origin of the creation of a mobile technology that was quickly recognised as one of the most innovative. In particular, Blackberry benefits from a very positive brand image among its professional customers, which it has made its core target.

The Blackberry group's mobility and portability activities are also supported by the fact that the devices developed by the group can be used by all mobile phone operators and therefore work anywhere in the world. This is of course a real strength for the international expansion of this company.

The security of the devices on which the Blackberry group bases its strategy of conquering the professional market is another undeniable asset for this brand. Indeed, the devices developed by Blackberry are known to be more secure than those developed by the company's main competitors. They integrate various security features that are particularly appreciated by companies and professionals who use these devices for their virtual private networks or VPNs.

Finally, Blackberry is a brand that is very attractive to consumers and shareholders alike because of the juicy and trustworthy contracts that the group has signed with certain government agencies such as the FBI or the CIA in the United States. These contracts attest to the quality of the security of the devices, which makes it possible to process, without risk, sometimes extremely sensitive information.

Negative factors for BlackBerry shares
The factors in favour of a drop in the BlackBerry share price:

We have just unveiled to you what the Blackberry Group's major current strengths are and therefore what are the elements likely to support the growth of this company in the years to come and indirectly the growth of its share on the stock market. But before coming to such a conclusion and taking a long position on this stock, you must also be able to take into account the risks that weigh on this company and therefore its main weaknesses. Here they are in detail.

First of all and if Blackberry has become a reference brand for companies and professionals worldwide, the fact that it now concentrates most of its activities in this field is also a weak point. Indeed, the company has not managed to position itself correctly in the smartphone segment for individuals in the face of very strong competition from the Apple or Samsung groups, which have rapidly gained a foothold in this market. This naturally exposes Blackberry to a greater risk of losses in the event of a recession in the professional market.

It is also noticeable that Blackberry is encountering more and more difficulties in attracting and retaining certain customers such as small and medium sized companies. Indeed, these companies, which have to buy relatively expensive software to use this brand's devices, tend to turn more and more to the lower cost competition. This loss of market share is also the result of the significant efforts made by Apple and Samsung to meet the needs of businesses with devices that have the same security levels as Blackberry devices.

Finally, still concerning the weak points of Blackberry, we can also underline the lack of ergonomics of its devices compared to those of the competition and the lack of advertising around this brand. The customers, even professionals, are thus more and more tempted to respond positively to the offers of its competitors whose brand is better known and whose devices are easier to use for the employees of companies who already use them on a personal basis.

The information supplied here is only for indicative purposes and should not be used without the completion of a comprehensive and complete fundamental analysis of this asset notably taking into account exterior data, future publications and announcements and all fundamental events and news that could influence the strengths and weaknesses or make them more or less significant. This information does not in any way constitute recommendations relating to the completion of transactions or a solicitation to buy or sell an asset.

Frequently Asked Questions

Who are the main shareholders of the BlackBerry Group?

Currently, BlackBerry is owned in part by large individual and institutional shareholders including Hamblin Wasta Investment Counsel with 8.14%, Primecap management with 7.19%, Allianz Global Investors with 4.51%, The Vanguard Group with 2.25%, Franklin Mutual Advisers with 2.22%, Sumimoto Mitsui DS Asset Management with 1.80%, Third Point with 1.74%, MAK Capital One with 1.50%, Davide Leone & Partners with 1.48% and GO ETF Solutions with 1.45%.

Which technical indicators should I use for BlackBerry shares?

If you want to make a relevant technical analysis of the BlackBerry share price, you should use different technical indicators such as moving averages, MACD, stochastic indicators, RSI, pivot points, Bollinger bands or technical support and resistance levels and adapt the frequency of your charts according to your strategy.

Where and how to invest in the BlackBerry share price?

If you want to invest in the BlackBerry share price, there are several options available to you. You can buy these shares in cash through a securities account but you can also choose to trade their price up or down without buying them, using derivatives such as CFDs.

Trade the BlackBerry share!

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