The factors in favour of a rise in the BBVA share price:
Firstly, the group's high level of customer satisfaction is a real asset, particularly thanks to the dedicated customer relationship management department.
BBVA can also rely on a solid and reliable distribution network that enables it to reach a large part of its targets and potential market directly. At the same time, BBVA has developed a strong culture among distributors and dealers who promote the group's products and invest in training sales teams to convince their customers.
The recent automation of BBVA's operations allows it to improve the quality of its products and services and to develop further in line with market demand conditions. At the same time, the group also places great emphasis on training and learning programs for its employees. As a result, its employees are more qualified and motivated and achieve more sales.
BBVA's recent mergers and acquisitions are also appreciated, allowing it to integrate companies that are complementary to its core business. This is particularly true of technology companies, which enable it to streamline its operations and guarantee a reliable supply chain.
BBVA is also working with banks in other countries, including China and emerging markets, which is contributing to its rather rapid international expansion. It has also demonstrated its ability to intelligently manage its costs and thus increase its margins.
BBVA is also very well positioned in its sector of activity at a national level as it is the second largest Spanish bank and the 7th largest financial institution in the West. Internationally, BBVA operates in more than 40 different countries and employs no less than 105,000 people worldwide with a particularly strong presence in Europe.