First, Aviva's efforts to reach new markets, including the expansion of its activities in rural areas, will be closely monitored. In urban areas, Aviva's main target group is young people, and here again, attention should be paid to the marketing of products designed for this target group.
Through its international expansion strategy, the Aviva Group is currently present around the world. It owns several subsidiaries in the United Kingdom including Aviva UK Life for the retired with long term savings plans, Aviva UK Insurance for general insurance, Aviva Investors UK for wealth management and RAC Plc for assistance. The group also owns and operates subsidiaries in other countries around the world including Ireland, Italy, Poland, Turkey, Canada, France, China, Hong Kong, India, Lithuania, Malaysia, Singapore and Vietnam.