Trade the American Express share!

Analysis before buying or selling American Express shares

Trade the American Express share!
77% of retail CFD accounts lose money -
Chart provided by Tradingview

With our information and stock market data, you'll find everything you need to know about the American Express group in order to carry out analyses of this share on the stock market. We'll be discussing various aspects of the company and this value such as the activities and sources of income of American Express as well as its direct competitors in its sector of activity, some examples of recent partnerships and its strengths and main weaknesses. We'll also explain how you can carry out a fundamental analysis of this stock with the elements, publications and events to follow.

Elements to consider before selling or buying American Express shares

Analysis N°1

First of all, closely follow the investments in innovation and research made by American Express which can help it develop new practical services and continue to position itself among the leaders in its sector.

Analysis N°2

Additionally, acquisitions and mergers with other companies can allow American Express to accelerate its growth and gain long-term profitability.

Analysis N°3

Also keep a close eye on the competition from other companies in this sector of activity with the implementation of various payment platforms that can affect its growth. This particularly affects the onset of dematerialized payments which represent a severe threat against this group.

Analysis N°4

The company's commercial strategy is also interesting to study, particularly regarding establishing partnerships and marketing operations aimed at making the brand more popular with the general public.

Analysis N°5

Finally, you should also follow the group's annual and quarterly results very closely because of their probable influence on market decision-making, ensuring that they are systematically compared to analysts' expectations and previously set objectives.

77% of retail CFD accounts lose money. This is an advert for trading CFDs on Plus500

General presentation of American Express

Now let's explore American Express, its main activities and sources of income. Sound knowledge of the group is an essential element if you wish to effectively measure the possibilities of growth for the years to come.

The American Express group is an American company specializing in the payment card sector. Put simply, the company specializes in the issuance and marketing of payment cards intended for mainly travel such as the payment of hotels, transport tickets and restaurants.

To better understand the group's activities, they can be divided into several divisions according to the percentage of turnover they generate as so:

  • The sale of payment means to individuals represents the major part of the group's activities and generates nearly 45.7% of the turnover of American Express. This applies to travellers’ checks, credit cards, prepaid cards and other such means. In addition, the group also offers banking services such as private and investment banking services, travel brokerage services and magazine publishing.
  • Another part of the group's activities involves the sale of payment means to small and large companies which generates 36.1% of turnover.
  • Next comes the management of partner networks, which represents 17.9% of the group's turnover with the provision of services provided by card payment networks and card distribution networks.
  • The balance of the group's turnover, i.e. 0.3%, comes from a few ancillary activities.
Analysis before buying or selling American Express shares
77% of retail CFD accounts lose money. This is an advert for trading CFDs on Plus500

The major competitors of American Express

Now that you've acquired proper insight of the American Express group, learn a little more about its sector of activity and more precisely its two major competitors in the market:


The MasterCard Incorporated group is of course a direct competitor of American Express. This American company specializing in payment and withdrawal systems is based in New York and, before 2006, was a cooperative society owned by more than 25,000 financial institutions. It is now a listed company. Therefore, this company offers credit and debit cards of the MasterCard, Maestro or Cirrus brands and over 33 million businesses around the world display the acceptance mark of these cards. It's obviously one of the main players worldwide in the payment sector with American Express and Visa.


Finally, the second major competitor of American Express is the Visa group which is actually a joint venture made up of 15,000 financial companies including banks and credit companies. Several hundred million bank cards from the Visa range circulate in Europe alone and over 3 billion cards circulate throughout the world. These Visa cards are available in over 175 different currencies and are accepted by nearly 55 million merchants.

The major partners of American Express

Of course, the American Express group also have a few allies in its ranks. To make itself known and gain profitability and customers, the American group regularly sets up strategic partnerships that allow it to conquer new markets and increase its growth. Here are two specific examples that will help you understand their interest.

Air France KLM 

In 2013, the American Express group strengthened an already existing partnership with the Air France KLM group. The aim of this reinforcement was first of all to continue their strategic collaboration until 2019, but also to give French SMEs access to Pro Air France KLM American Express cards. Bear in mind that since 1998, cards mentioning the two brands have allowed large companies and SMEs with more than one million euros in turnover, to optimize the management of their professional expenses by accumulating a Blue Credit bonus under the Bluebiz program. Since this reinforcement, the two companies have extended their professional offer to the leaders of French SMEs with a turnover of less than 1 million euros. This collaboration enabled the creation of new Pro Air France KLM American Express cards with Silver, Gold and Platinum cards. The holders of these cards can accumulate Miles in the same way as with a personal card when they incur business expenses.


In 2012, it was with the then booming social network Twitter that American Express announced a strategic and innovative partnership to allow its customers to benefit from discount coupons through a simple tweet. As a result, cardholders can obtain discounts through a tweet by synchronizing their American Express card with their Twitter account and without the need for proper papers or printing.

77% of retail CFD accounts lose money. This is an advert for trading CFDs on Plus500
Positive factors for American Express shares
The factors in favour of a rise in the American Express share price:

Remaining on the topic of predicting the future variations of the American Express share price as well as possible, check out the main strengths and weaknesses of this stock through the benefits and drawbacks of the company.

First of all the strengths of the American Express group:

  • First off, the economic model on which this company is based is unique in its kind and therefore helps it to stand out effectively from the competition.
  • The company's strong capacity to set up partnerships with other countries which allow it to establish an international presence is also an asset.
  • Finally, the strong diversification of the sources of income of American Express allows the group to benefit from better visibility with a very large audience.
Negative factors for American Express shares
The factors in favour of a drop in the American Express share price:

Alongside these great strengths, the American Express group also has weak points that you should also be aware of before embarking on the analysis of its price, here are the main ones:

  • First of all, the American Express group has not sufficiently developed its network of points of sale, which are still too few in number.
  • Finally, although the turnover achieved by American Express is significant, its profit remains low.
The information supplied here is only for indicative purposes and should not be used without the completion of a comprehensive and complete fundamental analysis of this asset notably taking into account exterior data, future publications and announcements and all fundamental events and news that could influence the strengths and weaknesses or make them more or less significant. This information does not in any way constitute recommendations relating to the completion of transactions or a solicitation to buy or sell an asset.

Frequently Asked Questions

What were the latest financial results published by American Express?

The latest financial results that have been published by the American Express group are two for the fiscal year 2019. As such, the official publications have mentioned a turnover of around 43,600 million euros with a net profit of 6,787 million euros. The group's market capitalization then amounted to 93,637 million euros.

Who are the largest shareholders of American Express today?

The main shareholders of the American Express group are currently Berkshire Hathaway with 18.3% of the shares, The Vanguard Group with 5.92%, SSgA Funds Management with 4.36%, Fidelity Management & Research with 3.48%, Wellington Management with 2.47%, Capital Research & Management with 2.47%, Putnam with 1.45% and Fisher Asset management with 1.37% of shares.

How to invest online in American Express shares?

Although the American Express share price is listed on the American NYSE market in the United States, it is possible to trade it from Europe. As one of the largest stock markets in the world, this share is provided by many online stock brokers.

77% of retail CFD accounts lose money. You should consider whether you can afford to take the high risk of losing your money. This is an advert for trading CFDs on Plus500